Overview

In Buyways, Catherine Gudis focuses on the development of the outdoor advertising industry in twentieth century America, and its role in the commodification of the landscape. She investigates how the industry was instrumental in the growth of mobile consumption, arguing that outdoor advertisers provided the structure for what she terms 'the architecture of speed.' Throughout, she interweaves analyses of gender and consumption, the corporatization of American culture, the increasing rationalization of marketing/advertising, and the growth of suburbs and strips. Ultimately, she aims to explain how a certain method of visual consumption, combined with a particular type of mobility, came to govern much of Americans' lives as consumers.

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9780415934558

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'I found the book very interesting and was impressed by both the clarity and confidence of the writing, and by the conceptualization of the project.' - Stuart Ewen

Gudis' prose is... aerodynamic... a cultural history of roadside advertising, its meanings and methods, and how it reshaped the American scene. -- Los Angeles Times Editorial Abstract . -- Reference and Research Books News Gudis' prose is... aerodynamic... a cultural history of roadside advertising, its meanings and methods, and how it reshaped the American scene. . -- L.A. Times ...inclusive, thorough research and scholarship that makes this volume an indispensable resource for both enthusiasts and scholars of the American road. -- Carol Ahlgren, The Journal of American History

Author Information

Catherine Gudis is an assistant professor at the University of Oklahoma and received her Ph.D. in American Studies from Yale University. She has worked for several museums, including The Museum of Contemporary Art in Los Angeles, and is the editor of numerous art books, among them Helter Skelter: L.A. Art in the 1990s and A Forestof Signs: Art in the Crisis of Representation.

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