Soap, Sex, and Cigarettes: A Cultural History of American Advertising
Author:   Juliann Sivulka (Waseda University)
Publisher:   Cengage Learning, Inc
Edition:   2nd edition
ISBN:  

9781133311133


Pages:   448
Publication Date:   19 July 2011
Format:   Paperback
Availability:   In Print   Availability explained
This item will be ordered in for you from one of our suppliers. Upon receipt, we will promptly dispatch it out to you. For in store availability, please contact us.

Our Price $203.15 Quantity:  
Add to Cart

Share |

Soap, Sex, and Cigarettes: A Cultural History of American Advertising


Add your own review!

Overview

SOAP, SEX AND CIGARETTES examines how American advertising both mirrors society and creates it. From the first newspaper advertisement in colonial times to today's online viral advertising, the text explores how advertising grew in America, how products and brands were produced and promoted, and how advertisements and agencies reflect and introduce cultural trends and issues. The threads of art, industry, culture, and technology unify the work. The text is chronological in its organization and is lavishly illustrated with advertisements.

Full Product Details

Author:   Juliann Sivulka (Waseda University)
Publisher:   Cengage Learning, Inc
Imprint:   Wadsworth Publishing Co Inc
Edition:   2nd edition
Dimensions:   Width: 16.40cm , Height: 2.40cm , Length: 23.30cm
Weight:   0.566kg
ISBN:  

9781133311133


ISBN 10:   113331113
Pages:   448
Publication Date:   19 July 2011
Audience:   College/higher education ,  Tertiary & Higher Education
Format:   Paperback
Publisher's Status:   Active
Availability:   In Print   Availability explained
This item will be ordered in for you from one of our suppliers. Upon receipt, we will promptly dispatch it out to you. For in store availability, please contact us.

Table of Contents

Introduction. PART I: HISTORICAL OVERVIEW. 1. 1492-1880 The Beginnings. PART II: EARLY AMERICAN ADVERTISING. 2. 1880-1900 Selling the Goods. PART III: MODERN AMERICAN ADVERTISING. 3. 1900-World I The Rise of a Consumer Economy. 4. 1920-1929 The Roaring Twenties. 5. 1930-1945 The Depression and World War II. 6. 1945-1960 The Postwar Boom. PART IV: POSTMODERN ADVERTISING. 7. 1960-1975 The Creative Revolution. 8. 1975-1990 From Positioning to Image Building. 9. 1990-1999 The Information Revolution. PART V: ADVERTISING IN THE NEW MILLENNIUM. 10. Since 2000 The Digital Age.

Reviews

Introduction. PART I: HISTORICAL OVERVIEW. 1. 1492-1880 The Beginnings. PART II: EARLY AMERICAN ADVERTISING. 2. 1880-1900 Selling the Goods. PART III: MODERN AMERICAN ADVERTISING. 3. 1900-World I The Rise of a Consumer Economy. 4. 1920-1929 The Roaring Twenties. 5. 1930-1945 The Depression and World War II. 6. 1945-1960 The Postwar Boom. PART IV: POSTMODERN ADVERTISING. 7. 1960-1975 The Creative Revolution. 8. 1975-1990 From Positioning to Image Building. 9. 1990-1999 The Information Revolution. PART V: ADVERTISING IN THE NEW MILLENNIUM. 10. Since 2000 The Digital Age.


Author Information

Tab Content 6

Author Website:  

Customer Reviews

Recent Reviews

No review item found!

Add your own review!

Countries Available

All regions
Latest Reading Guide

MRG2025CC

 

Shopping Cart
Your cart is empty
 Shopping cart
Mailing List

 

Sign up now