Overview
Beauty is a multi-billion dollar global industry embracing make-up, skincare, hair care, fragrances, cosmetic surgery - even tattooing and piercing. Over the years it has used flattery, seduction, science and shame to persuade consumers that they'll have to invest if they want to look their best. In Branded Beauty, Mark Tungate delves into the history and evolution of the beauty business. From luxury boutiques in Paris to tattoo parlours in Brooklyn, he talks to the people who've made skin their trade. He analyses the marketing strategies used by those who create and sell beauty products. He visits the labs where researchers seek the key to eternal youth. He compares attitudes to beauty around the world and examines the rise of organic beauty products. Full of fascinating detail on great names such as Rubinstein and Arden, Revlon, Estee Lauder, L'Oreal and Max Factor, Branded Beauty also considers the future of the beauty business.
Full Product Details
Author: Mark Tungate ,
Mark Tungate
Publisher: Kogan Page Ltd
Imprint: Kogan Page Ltd
Dimensions:
Width: 16.40cm
, Height: 2.10cm
, Length: 24.10cm
Weight: 0.587kg
ISBN: 9780749461812
ISBN 10: 0749461810
Pages: 288
Publication Date: 03 October 2011
Audience:
College/higher education
,
Professional and scholarly
,
Tertiary & Higher Education
,
Professional & Vocational
Format: Hardback
Publisher's Status: Active
Availability: Out of stock
The supplier is temporarily out of stock of this item. It will be ordered for you on backorder and shipped when it becomes available.
Reviews
Recommended in The Style List by Stylist Magazine Stylist 20111019
Recommended in The Style List by Stylist Magazine * Stylist * A skilled examination of the role of branding in society and provides useful insights into the art of modern marketing. * Legal Strategy Review *
A skilled examination of the role of branding in society and provides useful insights into the art of modern marketing. * Legal Strategy Review * Recommended in The Style List by Stylist Magazine * Stylist *
Recommended in The Style List by Stylist Magazine Stylist 20111019 A skilled examination of the role of branding in society and provides useful insights into the art of modern marketing. Legal Strategy Review
Author Information
Mark Tungate is a British writer and branding specialist based in Paris. His best-selling book Fashion Brands has been translated into a dozen languages. As a journalist Mark has written for publications such as The Times, The Telegraph and The Independent. He has a weekly column in the French media magazine Stratégies and writes about marketing, fashion and design for the website Stylus.com. Alongside his writing, he lectures at Parsons Paris School of Art and Design and at conferences around the world.
