Advertising in MENA Goes Digital
Author:   Ilhem Allagui
Publisher:   Taylor & Francis Ltd
ISBN:  

9780367076504


Pages:   226
Publication Date:   02 April 2019
Format:   Hardback
Availability:   In Print   Availability explained
This item will be ordered in for you from one of our suppliers. Upon receipt, we will promptly dispatch it out to you. For in store availability, please contact us.

Our Price $284.00 Quantity:  
Add to Cart

Share |

Advertising in MENA Goes Digital


Add your own review!

Overview

Full Product Details

Author:   Ilhem Allagui
Publisher:   Taylor & Francis Ltd
Imprint:   Routledge
Weight:   0.498kg
ISBN:  

9780367076504


ISBN 10:   0367076500
Pages:   226
Publication Date:   02 April 2019
Audience:   College/higher education ,  Tertiary & Higher Education
Format:   Hardback
Publisher's Status:   Active
Availability:   In Print   Availability explained
This item will be ordered in for you from one of our suppliers. Upon receipt, we will promptly dispatch it out to you. For in store availability, please contact us.

Table of Contents

Introduction Chapter 1 Adland in the MENA region. From traditional to digital Chapter 2 Engaging consumers: On new advertising trends and practices Chapter 3 Advertising humor in the MENA region Chapter 4 Advertising to consumers in a religious season Chapter 5 Advertising to women in the MENA region Chapter 6 Online advertising as a revenue stream for media start-ups in MENA Chapter 7 Experimenting with Democracy. Political advertising in the post Arab uprisings Conclusion

Reviews

Author Information

Ilhem Allagui is Associate Professor in residence at Northwestern University in Qatar. Her Ph.D. in Communication Sciences is from the department of communication at the Université de Montréal, Canada (2006). She specializes in teaching marketing communication courses including digital and social media marketing, integrated marketing communication, advertising, advertising copy and layout, as well as advertising campaigns.

Tab Content 6

Author Website:  

Customer Reviews

Recent Reviews

No review item found!

Add your own review!

Countries Available

All regions
Latest Reading Guide

MRG2025CC

 

Shopping Cart
Your cart is empty
 Shopping cart
Mailing List

 

Sign up now