Social Media Marketing for Book Publishers
Author:   Miriam J. Johnson ,  Helen A. Simpson
Publisher:   Taylor & Francis Ltd
ISBN:  

9781032231563


Pages:   184
Publication Date:   02 September 2022
Format:   Hardback
Availability:   In Print   Availability explained
This item will be ordered in for you from one of our suppliers. Upon receipt, we will promptly dispatch it out to you. For in store availability, please contact us.

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Social Media Marketing for Book Publishers


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Author:   Miriam J. Johnson ,  Helen A. Simpson
Publisher:   Taylor & Francis Ltd
Imprint:   Routledge
Weight:   0.453kg
ISBN:  

9781032231563


ISBN 10:   1032231564
Pages:   184
Publication Date:   02 September 2022
Audience:   College/higher education ,  Professional and scholarly ,  Tertiary & Higher Education ,  Professional & Vocational
Format:   Hardback
Publisher's Status:   Active
Availability:   In Print   Availability explained
This item will be ordered in for you from one of our suppliers. Upon receipt, we will promptly dispatch it out to you. For in store availability, please contact us.

Table of Contents

Table of Contents Introduction: What is digital and social marketing? Chapter One: Author Brands Chapter Two: Research & Identifying Insights Chapter Three: Master Social Strategy Chapter Four: Campaign & Evergreen Strategies Chapter Five: Creative Ideation Chapter Six: Production Chapter Seven: Promotion Chapter Eight: Community Building Chapter Nine: The dirty ‘I’ word - Influencers Chapter Ten: Reporting/Metrics and Success Chapter Eleven: TL;DR Appendices Index

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Author Information

Miriam J. Johnson is a Senior Lecturer in Publishing and Subject Coordinator for the MAs in Publishing Media and Digital Publishing at Oxford International Centre for Publishing, Oxford Brookes University, UK. Helen A. Simpson is a Managing Partner at BADER. A female-led creative shop in Brooklyn, NY.

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