Absolute Essentials of Advertising
Author:   Sarah Turnbull
Publisher:   Taylor & Francis Ltd
ISBN:  

9781032007663


Pages:   88
Publication Date:   19 April 2022
Format:   Hardback
Availability:   In Print   Availability explained
This item will be ordered in for you from one of our suppliers. Upon receipt, we will promptly dispatch it out to you. For in store availability, please contact us.

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Absolute Essentials of Advertising


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Author:   Sarah Turnbull
Publisher:   Taylor & Francis Ltd
Imprint:   Routledge
Weight:   0.460kg
ISBN:  

9781032007663


ISBN 10:   1032007664
Pages:   88
Publication Date:   19 April 2022
Audience:   College/higher education ,  Professional and scholarly ,  Tertiary & Higher Education ,  Professional & Vocational
Format:   Hardback
Publisher's Status:   Active
Availability:   In Print   Availability explained
This item will be ordered in for you from one of our suppliers. Upon receipt, we will promptly dispatch it out to you. For in store availability, please contact us.

Table of Contents

Table of Contents, 1. Advertising, 2. Advertising: Planning and Strategy, 3. Advertising Theory, 4. Advertising Appeals, 5. The Creative Development Process, 6. International Advertising, 7. Media, 8. Media Planning, 9. Advertising Measurement and Metrics , 10. Advertising: Industry Structure and Practice

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Author Information

Sarah Turnbull is a Reader in Advertising at the University of Portsmouth, UK.

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