Advertising in MENA Goes Digital
Author:   Ilhem Allagui
Publisher:   Taylor & Francis Ltd
ISBN:  

9780367730994


Pages:   226
Publication Date:   18 December 2020
Format:   Paperback
Availability:   In Print   Availability explained
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Advertising in MENA Goes Digital


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Author:   Ilhem Allagui
Publisher:   Taylor & Francis Ltd
Imprint:   Routledge
Weight:   0.450kg
ISBN:  

9780367730994


ISBN 10:   0367730995
Pages:   226
Publication Date:   18 December 2020
Audience:   College/higher education ,  Tertiary & Higher Education
Format:   Paperback
Publisher's Status:   Active
Availability:   In Print   Availability explained
This item will be ordered in for you from one of our suppliers. Upon receipt, we will promptly dispatch it out to you. For in store availability, please contact us.

Table of Contents

Introduction Chapter 1 Adland in the MENA region. From traditional to digital Chapter 2 Engaging consumers: On new advertising trends and practices Chapter 3 Advertising humor in the MENA region Chapter 4 Advertising to consumers in a religious season Chapter 5 Advertising to women in the MENA region Chapter 6 Online advertising as a revenue stream for media start-ups in MENA Chapter 7 Experimenting with Democracy. Political advertising in the post Arab uprisings Conclusion

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Author Information

Ilhem Allagui is Associate Professor in residence at Northwestern University in Qatar. Her Ph.D. in Communication Sciences is from the department of communication at the Université de Montréal, Canada (2006). She specializes in teaching marketing communication courses including digital and social media marketing, integrated marketing communication, advertising, advertising copy and layout, as well as advertising campaigns.

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