Overview
A lively history of political advertising in New Zealand, from the first election of the modern era in 1939 to today. Brimming with political-party campaign advertisements, this colourful, engaging book brings together 80 years of political advertisements that can truly be said to have made New Zealand history. The authors analysis is penetrating and original and visual material is abundant and revealing. Perfect for history, politics, design and nostalgia buffs.
Full Product Details
Author: Claire Robinson
Publisher: Massey University Press
Imprint: Massey University Press
Dimensions:
Width: 20.00cm
, Height: 2.90cm
, Length: 25.50cm
Weight: 0.500kg
ISBN: 9780995109544
ISBN 10: 0995109540
Pages: 384
Publication Date: 12 September 2019
Audience:
General/trade
,
General
Format: Paperback
Publisher's Status: Active
Availability: Available To Order
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Reviews
Reading Promises Promises: 80 Years of Wooing New Zealand Voters, I found it impossible not to wonder whether Dr Claire Robinson has expertly documented an era of mass political communication that is coming to an end in the internet age . . . Robinson will have an interesting sequel to write in 10 years' time.' - Ben Thomas, Metro; 'Promises Promises is lavishly illustrated, and half the fun of the book is examining the primary sources . . . [it] has something for devotees of politics, history, psychology, sociology, and for those who just fancy a good laugh at how long and luxuriant Winston Peters' hair was in the 1970s.' - Mike Houlahan, Otago Daily Times; 'This well-produced volume (a credit to the publisher as well as the author) offers a thought-provoking and splendidly packaged look back at New Zealand's political past, valuable for its own sake, and appropriate background reading for the next release of promises, now less than 12 months away.' - Professor Stephen Levine, New Zealand Review of Books Pukapuka Aotearoa
Author Information
Claire Robinson (@spinprofessor) is Professor of Communication Design, Pro Vice-Chancellor of Massey University’s College of Creative Arts, and a member of Massey University’s Senior Leadership Team. She is also a New Zealand political scientist, political commentator and graphic designer. Claire’s areas of research expertise include the visual communication of political messages, political advertising and marketing, leadership image, media bias, and election campaigning. Claire is one of the leaders of the Design + Democracy Project, which was responsible for producing the hugely popular youth voter advice application On the Fence during the 2017 and 2014 New Zealand general election campaigns, and VoteLocal in the 2016 local body elections. Both tools have won national and international awards for design and innovation. Claire is a two-time finalist in the Fairfax/Westpac Women of Influence Awards in the Arts and Culture category, and a finalist in the Education category of the Wellingtonian of the Year Awards in 2017.
