Advertising For Skeptics
Author:   Bob Hoffman
Publisher:   Type a Group
ISBN:  

9780999230732


Pages:   180
Publication Date:   08 February 2020
Format:   Paperback
Availability:   Available To Order   Availability explained
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Advertising For Skeptics


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Overview

"A bounty of heretical, unpopular, and aberrant thoughts about the ad industry. Bob Hoffman, author of Amazon #1 sellers ""BadMen"" and ""Laughing@Advertising"" looks at advertising's ""decade of delusion"" and comes away a skeptic. What went wrong? Just about everything. For 161 pages, Mr. Hoffman puts forth an all-out assault against the ills of the advertising industry. He details its hubris, delusions...egos and genuflection of data, drops them all into a garbage can, and lights it on fire. Communication Arts"

Full Product Details

Author:   Bob Hoffman
Publisher:   Type a Group
Imprint:   Type a Group
Dimensions:   Width: 15.20cm , Height: 1.00cm , Length: 22.90cm
Weight:   0.272kg
ISBN:  

9780999230732


ISBN 10:   0999230735
Pages:   180
Publication Date:   08 February 2020
Audience:   General/trade ,  General
Format:   Paperback
Publisher's Status:   Active
Availability:   Available To Order   Availability explained
We have confirmation that this item is in stock with the supplier. It will be ordered in for you and dispatched immediately.

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