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Overview"A bounty of heretical, unpopular, and aberrant thoughts about the ad industry. Bob Hoffman, author of Amazon #1 sellers ""BadMen"" and ""Laughing@Advertising"" looks at advertising's ""decade of delusion"" and comes away a skeptic. What went wrong? Just about everything. For 161 pages, Mr. Hoffman puts forth an all-out assault against the ills of the advertising industry. He details its hubris, delusions...egos and genuflection of data, drops them all into a garbage can, and lights it on fire. Communication Arts" Full Product DetailsAuthor: Bob HoffmanPublisher: Type a Group Imprint: Type a Group Dimensions: Width: 15.20cm , Height: 1.00cm , Length: 22.90cm Weight: 0.272kg ISBN: 9780999230732ISBN 10: 0999230735 Pages: 180 Publication Date: 08 February 2020 Audience: General/trade , General Format: Paperback Publisher's Status: Active Availability: In stock  We have confirmation that this item is in stock with the supplier. It will be ordered in for you and dispatched immediately. Table of ContentsReviewsAuthor InformationTab Content 6Author Website:Countries AvailableAll regions |
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