Branded Entertainment and Cinema: The Marketisation of Italian Film
Author:   Gloria Dagnino
Publisher:   Taylor & Francis Inc
ISBN:  

9780815348528


Pages:   110
Publication Date:   04 December 2019
Format:   Hardback
Availability:   In Print   Availability explained
This item will be ordered in for you from one of our suppliers. Upon receipt, we will promptly dispatch it out to you. For in store availability, please contact us.

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Branded Entertainment and Cinema: The Marketisation of Italian Film


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Author:   Gloria Dagnino
Publisher:   Taylor & Francis Inc
Imprint:   Routledge
Weight:   0.272kg
ISBN:  

9780815348528


ISBN 10:   0815348525
Pages:   110
Publication Date:   04 December 2019
Audience:   College/higher education ,  Tertiary & Higher Education ,  Undergraduate
Format:   Hardback
Publisher's Status:   Active
Availability:   In Print   Availability explained
This item will be ordered in for you from one of our suppliers. Upon receipt, we will promptly dispatch it out to you. For in store availability, please contact us.

Table of Contents

Introduction Chapter 1: Golden, plastic and lead: Italy between the 1950s and the 1970s Chapter 2: The normalisation of anomaly: Italy between the 1980s and the 2000s Chapter 3 The imperfect marketisation: Italian advertising and cinema in the 2000s Conclusions: to be continued

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Author Information

Gloria Dagnino, PhD, works at the Institute of Media and Journalism of the Università della Svizzera Italian (USI), where she teaches film economics within the Master program in Film Studies of the Swiss Cinema Network. She is also the Equal Opportunities officer at USI. Her research interests include political economy of media, branded content, media diversity and Italian cinema.

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