Advertising: Critical Approaches
Author:   Chris Wharton (Northumbria University, UK) ,  Jonathan Hardy
Publisher:   Taylor & Francis Ltd
ISBN:  

9780415535236


Pages:   228
Publication Date:   03 December 2014
Format:   Paperback
Availability:   In Print   Availability explained
This item will be ordered in for you from one of our suppliers. Upon receipt, we will promptly dispatch it out to you. For in store availability, please contact us.

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Advertising: Critical Approaches


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Full Product Details

Author:   Chris Wharton (Northumbria University, UK) ,  Jonathan Hardy
Publisher:   Taylor & Francis Ltd
Imprint:   Routledge
Dimensions:   Width: 17.40cm , Height: 1.50cm , Length: 24.60cm
Weight:   0.444kg
ISBN:  

9780415535236


ISBN 10:   0415535239
Pages:   228
Publication Date:   03 December 2014
Audience:   College/higher education ,  Tertiary & Higher Education ,  Undergraduate
Format:   Paperback
Publisher's Status:   Active
Availability:   In Print   Availability explained
This item will be ordered in for you from one of our suppliers. Upon receipt, we will promptly dispatch it out to you. For in store availability, please contact us.

Table of Contents

Introduction Part 1: Foundations 1. The nature of advertising history 2. Historical outline 3. Market society and its critics 4. Political economy approaches to advertising Jonathan Hardy 5. Cultural and critical approaches Part 2: Frameworks 6. Advertising framework and encoding 7. Texts 8. Reception Part 3: Applications 9. Advertising in the home 10. Outdoor advertising 11. Sound and vision 12. Consumer culture

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Author Information

Chris Wharton is Senior Lecturer in advertising and culture in the Faculty of Art, Design and Social Sciences at Northumbria University, UK.

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