Advertising for Account Holders (RLE Marketing)
Author:   Nigel Linacre (Extraordinary Leadership Ltd, UK)
Publisher:   Taylor & Francis Ltd
ISBN:  

9781138787032


Pages:   198
Publication Date:   22 August 2014
Format:   Hardback
Availability:   In Print   Availability explained
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Advertising for Account Holders (RLE Marketing)


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Overview

The account handler is a key person within an advertising agency, liaising between the client on the outside and the planning, creative and media function within. This book presents essential checklists for each aspect of the planner’s role: presentations made to clients, briefing creative and media teams, and helping to get the best out of both client and agency.

Full Product Details

Author:   Nigel Linacre (Extraordinary Leadership Ltd, UK)
Publisher:   Taylor & Francis Ltd
Imprint:   Routledge
Dimensions:   Width: 15.60cm , Height: 2.80cm , Length: 23.40cm
Weight:   0.362kg
ISBN:  

9781138787032


ISBN 10:   1138787035
Pages:   198
Publication Date:   22 August 2014
Audience:   College/higher education ,  Professional and scholarly ,  Tertiary & Higher Education ,  Professional & Vocational
Format:   Hardback
Publisher's Status:   Active
Availability:   In Print   Availability explained
This item will be ordered in for you from one of our suppliers. Upon receipt, we will promptly dispatch it out to you. For in store availability, please contact us.

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Multivolume collection by leading authors in the field

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