Overview

Adland is a ground-breaking examination of modern advertising, from its origins and evolution to the current advertising landscape. Bestselling author and journalist Mark Tungate examines key developments in advertising, from copy adverts, radio and television, to the opportunities afforded by the explosion of digital media and then interviews leading names in advertising today, including Jean-Marie Dru, Sir Alan Parker, Sir John Hegarty and Sir Martin Sorrell, as well as 20th century industry luminaries such as Phil Dusenberry and George Lois. Exploring the roots of the advertising industry in New York and London, from Hopkins and Lasker to the Mad Men of the 50s, Tungate then covers today's big communication groups and the emerging markets of Eastern Europe, Asia and Latin America. Adland offers a comprehensive examination of a global industry and suggests ways in which it is likely to develop in the future.

Full Product Details

Author:   Mark Tungate
Publisher:   Kogan Page Ltd
Imprint:   Kogan Page Ltd
Edition:   Re-issue
Dimensions:   Width: 16.20cm , Height: 1.90cm , Length: 24.00cm
Weight:   0.582kg
ISBN:  

9780749476373

ISBN 10:   0749476370
Pages:   272
Publication Date:   03 January 2015
Audience:   College/higher education ,  Professional and scholarly ,  Tertiary & Higher Education ,  Professional & Vocational
Format:   Hardback
Publisher's Status:   Active
Availability:   Manufactured on demand  
We will order this item for you from a manufactured on demand supplier.

Table of Contents

Chapter - 00: Introduction; Chapter - 01: Pioneers of persuasion; Chapter - 02: From propaganda to soap; Chapter - 03: Madison Avenue aristocracy; Chapter - 04: Creative revolutionaries; Chapter - 05: The Chicago way; Chapter - 06: The Brit pack; Chapter - 07: Eighties extravagance; Chapter - 08: The French connection; Chapter - 09: European icons; Chapter - 10: Media spins off; Chapter - 11: Consolidation incorporated; Chapter - 12: Japanese giants; Chapter - 13: The alternatives; Chapter - 14: Dotcom boom and bust; Chapter - 15: Latin spirit; Chapter - 16: International outposts; Chapter - 17: Shooting stars; Chapter - 18: Controversy in Cannes; Chapter - 19: New frontiers; Chapter - 20: The agency of the future

Reviews

Must-read for anyone interested in the advertising industry. * Editors' Choice Summer 2013, Journal of Multidisciplinary Research * Ambitious in scope, the book sustains the interest of readers without getting bogged down in detail. * Irish Times * The story of the best advertising, told with the accuracy of the best journalism and with the style of the best literature. * Washington Olivetto, President, W/Brasil * A great story: full of character, fun and life. * Kevin Roberts, CEO Worldwide, Saatchi & Saatchi * A terrific book: intelligently written and thoroughly researched. A must read for anyone interested in advertising. * Sir Alan Parker * Immensely readable. * Sir Martin Sorrell, CEO, WPP *

Adland. ..indeed is, a global history of advertising... Beginning with developments in the mid-9th century, the book traces the growth of advertising in the US as well as Europe, with individual chapters devoted to British, French, and Japanese advertising. ...a readable, well-designed book that will appeal to individuals with a special interest in advertising history. Summing Up: Recommended. --S.A. Schulman, CUNY Baruch College CHOICE

[A] mesmerizing look at the history of advertising from the first major British agencies to the influences of Eastern advertisers to today s Internet pioneers. ...For those who watch Mad Men, this book will reveal a lot of the behind the scenes history of great advertisements. ...Tungate s research is undoubtedly thorough... That being said, it s detailed and interesting and will get you thinking about the components of advertising and how that world interacts with your own. A delightful read. --Gerard Nielsen Lifelong Dewey

Adland ...indeed is, a global history of advertising... Beginning with developments in the mid-9th century, the book traces the growth of advertising in the US as well as Europe, with individual chapters devoted to British, French, and Japanese advertising. ...a readable, well-designed book that will appeal to individuals with a special interest in advertising history. Summing Up: Recommended. --S.A. Schulman, CUNY Baruch College CHOICE

Author Information

Mark Tungate is a British journalist based in Paris. He is the author of six books about branding and marketing including Fashion Brands and The Escape Industry, both published by Kogan Page. His articles have appeared in publications ranging from Campaign and Advertising Age to the Financial Times. He also has a weekly column in the French marketing journal Strategies. Alongside his writing, he heads the jury of the Epica Awards.

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