The Advertising Agency (RLE Marketing): Procedure and Practice
Author:   Floyd Y. Keeler ,  Albert E. Haase
Publisher:   Taylor & Francis Ltd
ISBN:  

9781138794382


Pages:   314
Publication Date:   22 August 2014
Format:   Hardback
Availability:   In Print   Availability explained
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The Advertising Agency (RLE Marketing): Procedure and Practice


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Overview

"This book discusses the challenges of running an advertising agency in the early part of the twentieth century and examines the organization and operation of such agencies in great detail. One of the earliest ""manuals"" on planning and operating an advertising agency, this book was also one of the first to illustrate the vital part that advertising plays in the successful business, using six American advertising agencies as its sources."

Full Product Details

Author:   Floyd Y. Keeler ,  Albert E. Haase
Publisher:   Taylor & Francis Ltd
Imprint:   Routledge
Dimensions:   Width: 15.60cm , Height: 1.80cm , Length: 23.40cm
Weight:   0.521kg
ISBN:  

9781138794382


ISBN 10:   1138794384
Pages:   314
Publication Date:   22 August 2014
Audience:   College/higher education ,  Professional and scholarly ,  Tertiary & Higher Education ,  Professional & Vocational
Format:   Hardback
Publisher's Status:   Active
Availability:   In Print   Availability explained
This item will be ordered in for you from one of our suppliers. Upon receipt, we will promptly dispatch it out to you. For in store availability, please contact us.

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Floyd Y. Keeler, Albert E. Haase

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