The Early Advertising Scene (RLE Marketing)
Author:   Harden B. Leachman
Publisher:   Taylor & Francis Ltd
ISBN:  

9781138787292


Pages:   256
Publication Date:   22 August 2014
Format:   Hardback
Availability:   In Print   Availability explained
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The Early Advertising Scene (RLE Marketing)


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Overview

Few of us realize how many of our modern comforts we owe to advertising. This fascinating volume provides a history of early American advertising, in a pre-regulation age when all manner of schemes thrived in an advertising free-for-all. As well as examining advertising techniques at the turn of the twentieth century the book also discusses practices and conditions in the fields of advertising, newspaper and magazine publishing, manufacturing and merchandising.

Full Product Details

Author:   Harden B. Leachman
Publisher:   Taylor & Francis Ltd
Imprint:   Routledge
Dimensions:   Width: 15.60cm , Height: 1.80cm , Length: 23.40cm
Weight:   0.430kg
ISBN:  

9781138787292


ISBN 10:   1138787299
Pages:   256
Publication Date:   22 August 2014
Audience:   College/higher education ,  Professional and scholarly ,  Tertiary & Higher Education ,  Professional & Vocational
Format:   Hardback
Publisher's Status:   Active
Availability:   In Print   Availability explained
This item will be ordered in for you from one of our suppliers. Upon receipt, we will promptly dispatch it out to you. For in store availability, please contact us.

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Multivolume collection by leading authors in the field

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