Full Product Details
Author: Nicholas Mason
Publisher: Johns Hopkins University Press
Imprint: Johns Hopkins University Press
Dimensions:
Width: 15.20cm
, Height: 2.00cm
, Length: 22.90cm
Weight: 0.431kg
ISBN: 9781421409986
ISBN 10: 1421409984
Pages: 216
Publication Date: 26 November 2013
Recommended Age: From 17
Audience:
Professional and scholarly
,
Professional and scholarly
,
Professional & Vocational
,
Professional & Vocational
Format: Hardback
Publisher's Status: Active
Availability: To order
Stock availability from the supplier is unknown. We will order it for you and ship this item to you once it is received by us.
Reviews
A book that has an entire chapter on Lord Byron and 'branding'-who would not be intrigued?... Highly Recommended. Choice This book substantially enriches our understanding not just of British Romanticism but also of the history of advertising... The book's thoroughly historical argument works within the sub-fields of print culture and material culture to reveal the intimate connections between consumer culture and literary writing... Mason's work performs a number of valuable services for the study of Romanticism... This book deserves attention. -- Robert Anderson Review 19 Mason's Literary Advertising provides a valuable contribution to our understanding of how the Romantic literary system actually worked... Mason persuasivley shows how thoroughly connected art and commerce became in the period despite Romantic posturing about artistic independence. -- Daniela Garofalo SHARP News Literary Advertising and the Shaping of British Romanticism helpfully chronicles the rise of advertising in periodicals, highlighting its methods and subjects... A valuable book. -- Mischa Willett Victorian Periodicals Review Mason's book is a timely corrective to the outdated idea that Romantic reviewing was a practice of nonstop aggression. -- Adela Pinch Studies in English Literature
A book that has an entire chapter on Lord Byron and 'branding'-who would not be intrigued?... Highly Recommended. Choice This book substantially enriches our understanding not just of British Romanticism but also of the history of advertising... The book's thoroughly historical argument works within the sub-fields of print culture and material culture to reveal the intimate connections between consumer culture and literary writing... Mason's work performs a number of valuable services for the study of Romanticism... This book deserves attention. -- Robert Anderson Review 19 Mason's Literary Advertising provides a valuable contribution to our understanding of how the Romantic literary system actually worked... Mason persuasivley shows how thoroughly connected art and commerce became in the period despite Romantic posturing about artistic independence. -- Daniela Garofalo SHARP News
A book that has an entire chapter on Lord Byron and 'branding'-who would not be intrigued?... Highly Recommended. Choice This book substantially enriches our understanding not just of British Romanticism but also of the history of advertising... The book's thoroughly historical argument works within the sub-fields of print culture and material culture to reveal the intimate connections between consumer culture and literary writing... Mason's work performs a number of valuable services for the study of Romanticism... This book deserves attention. -- Robert Anderson Review 19
Author Information
Nicholas Mason is an associate professor of English at Brigham Young University.
