Advertising, The Uneasy Persuasion (RLE Advertising): Its Dubious Impact on American Society
Author:   Michael Schudson
Publisher:   Taylor & Francis Ltd
ISBN:  

9781138966185


Pages:   336
Publication Date:   26 November 2015
Format:   Paperback
Availability:   In Print   Availability explained
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Advertising, The Uneasy Persuasion (RLE Advertising): Its Dubious Impact on American Society


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Overview

What does advertising do? Is it the faith of a secular society? If so, why does it inspire so little devotion? Advertising, the Uneasy Persuasion is a clear-eyed account of advertising as both business and social institution. Instead of fuelling the moral indignation surrounding the industry, or feeding fantasies of powerful manipulators, Michael Schudson presents a clear assessment of advertising in its wider sociological and historical framework, persuasively concluding that advertising is not nearly as important, effective, or scientifically founded as either its advocates or its critics imagine. ‘Dispassionate, open-minded and balanced ... he conveys better than any other recent author a sense of advertising as its practitioners understand it.’ Stephen Fox, New York Times Book Review First published in 1984.

Full Product Details

Author:   Michael Schudson
Publisher:   Taylor & Francis Ltd
Imprint:   Routledge
Dimensions:   Width: 15.60cm , Height: 1.80cm , Length: 23.40cm
Weight:   0.620kg
ISBN:  

9781138966185


ISBN 10:   1138966185
Pages:   336
Publication Date:   26 November 2015
Audience:   College/higher education ,  General/trade ,  Tertiary & Higher Education ,  General
Format:   Paperback
Publisher's Status:   Active
Availability:   In Print   Availability explained
This item will be ordered in for you from one of our suppliers. Upon receipt, we will promptly dispatch it out to you. For in store availability, please contact us.

Table of Contents

Acknowledgements. Preface to the paperback edition. Introduction. 1. The advertiser’s perspective 2. What advertising agencies know 3. The consumer’s information environment 4. An anthropology of goods 5. Historical roots of consumer culture 6. The emergence of new consumer patterns: a case study of the cigarette 7. Advertising as capitalist realism 8. An evaluation of advertising. Afterword. Notes. Index.

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