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Full Product Details

Author:   Richard Nelson ,  Anthony Sykes
Publisher:   Taylor & Francis Ltd
Imprint:   Routledge
Dimensions:   Width: 15.60cm , Height: 0.80cm , Length: 23.40cm
Weight:   0.453kg
ISBN:  

9781138977846

ISBN 10:   1138977845
Pages:   144
Publication Date:   26 November 2015
Audience:   College/higher education ,  Professional and scholarly ,  Postgraduate, Research & Scholarly ,  Professional & Vocational
Format:   Paperback
Publisher's Status:   Active
Availability:   In Print  
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Table of Contents

Introduction. Foreword. Part 1. 1. Poster Sites and Poster Contractors 2. The Outdoor Advertising Agency 3. Poster Design 4. Poster Printing Part 2. 5. Outdoor Advertising – The Medium 6. Using Outdoor Advertising 7. The Outdoor Agency in Action Part 3. 8. Measuring the Poster Audience 9. Further Development Part 4. 10. Social Aspects of Outdoor Advertising 11. The Town and Country Planning Act. References. Appendices. 1. The Population of Great Britain & Northern Ireland 2. Costs of Poster Campaigns 3. Transportation Advertising – Traffic and Poster Sizes 4. Transportation Advertising – Schedules and Costs 5. Standard Conditions of Trading 6. Sections 31 and 32 – The Town and Country Planning Act, 1947 7. Glossary.

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C. B. Wrey, R. Nelson, A. E. Sykes

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