Overview

The Business of Advertising outlines the practice of the advertising trades, some of the more important restrictions on advertising, and a few of the questions which arise in connexion with the business. First published in 1905.

Full Product Details

Author:   Clarence Moran
Publisher:   Taylor & Francis Ltd
Imprint:   Routledge
Dimensions:   Width: 15.60cm , Height: 1.20cm , Length: 23.40cm
Weight:   0.453kg
ISBN:  

9781138997714

ISBN 10:   1138997714
Pages:   232
Publication Date:   26 November 2015
Audience:   College/higher education ,  General/trade ,  Tertiary & Higher Education ,  General
Format:   Paperback
Publisher's Status:   Active
Availability:   In Print  
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Table of Contents

1. The Business of Advertising and its Utility 2. The History of Advertising 3. The Business of Mural Advertising 4. The Business of Advertising in the Press 5. The Business of Advertising by Circular 6. Art and Advertising: The Pictorial Poster 7. The Bill-Posters’ Associations and their Censorship Committees 8. The Taxation and Rating of Advertisements 9. Restrictions on Advertising 10. The Problem of Control. Appendices. 1. Bye-Laws of the London County Council with Regard to Flash and Search Lights 2. Usual Definition of a Sky Sign 3. The Farnworth Clause 4. The Dover Clause. Index.

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Moran, Clarence

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