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OverviewWhen did Australian women first enter the advertising industry? The stereotypical advertising executive might be a pony-tailed, Ferrari-driving, young-ish man, but women have worked in Australian advertising agencies from the first years of the modern industry, and today they comprise half of the industry's workforce. Australian Women in Advertising in the Twentieth Century rescues these women from their obscurity. By employing a broader definition of advertising than usual, this study reveals the important role women have played in the development of the Australian advertising industry, sheds light on women's struggle to reach the higher echelons of the industry, and considers why the popular image of the advertising executive is at such variance from the reality. The experiences of these remarkable women across a century of Australian advertising provide valuable information on the role of gender in the development of this ubiquitous industry, as well as the encroachment of consumer culture. Full Product DetailsAuthor: J. DickensonPublisher: Palgrave Macmillan Imprint: Palgrave Pivot Edition: 1st ed. 2015 Dimensions: Width: 14.00cm , Height: 1.30cm , Length: 21.60cm Weight: 3.011kg ISBN: 9781137514332ISBN 10: 1137514337 Pages: 144 Publication Date: 15 December 2015 Audience: Professional and scholarly , Professional & Vocational Format: Hardback Publisher's Status: Active Availability: In Print This item will be ordered in for you from one of our suppliers. Upon receipt, we will promptly dispatch it out to you. For in store availability, please contact us. Table of ContentsIntroduction 1. Advertising: A Suitable Career? 2. Educating Shoppers in the 1920s 3. Elma Kelly's Empire: An Australian in Asia 4. Looking Out To The World 5. The Girls Who Made It 6. Advertising and Beyond 7. Women Experts and Consumer Culture 8. Selling Fashion after World War Two 9. Bold Invaders: The Impact of the Women's Movement ConclusionReviewsAustralian Women in Advertising in the Twentieth Century is shorter than most monographs, at fewer than 50,000 words. It is not thin, however, as its purpose is cohesive and sustained. The book contains a bibliography and index. It is well-edited and each chapter features a discrete title page with separate abstract and publication details, hence `digital-ready', and endnotes. For a book aimed at academics and university students this format is apt. (Julie Mcintyre, Australian Historical Studies, Vol. 48 (1), February, 2017) Australian Women in Advertising in the Twentieth Century is shorter than most monographs, at fewer than 50,000 words. It is not thin, however, as its purpose is cohesive and sustained. The book contains a bibliography and index. It is well-edited and each chapter features a discrete title page with separate abstract and publication details, hence 'digital-ready', and endnotes. For a book aimed at academics and university students this format is apt. (Julie Mcintyre, Australian Historical Studies, Vol. 48 (1), February, 2017) Author InformationJackie Dickenson is Senior Research Associate at the University of Melbourne, Australia, and has previously worked in the advertising industry in Britain and Australia, as an art director and copywriter. She is the author of Renegades and Rats (2006) and Trust Me: Australians and their Politicians (2013). Tab Content 6Author Website:Countries AvailableAll regions |