Australian Women in Advertising in the Twentieth Century

Author:   J. Dickenson
Publisher:   Palgrave Macmillan
Edition:   1st ed. 2015
ISBN:  

9781137514332


Pages:   144
Publication Date:   15 December 2015
Format:   Hardback
Availability:   In Print   Availability explained
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Australian Women in Advertising in the Twentieth Century


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Full Product Details

Author:   J. Dickenson
Publisher:   Palgrave Macmillan
Imprint:   Palgrave Pivot
Edition:   1st ed. 2015
Dimensions:   Width: 14.00cm , Height: 1.30cm , Length: 21.60cm
Weight:   3.011kg
ISBN:  

9781137514332


ISBN 10:   1137514337
Pages:   144
Publication Date:   15 December 2015
Audience:   Professional and scholarly ,  Professional & Vocational
Format:   Hardback
Publisher's Status:   Active
Availability:   In Print   Availability explained
This item will be ordered in for you from one of our suppliers. Upon receipt, we will promptly dispatch it out to you. For in store availability, please contact us.

Table of Contents

Introduction 1. Advertising: A Suitable Career? 2. Educating Shoppers in the 1920s 3. Elma Kelly's Empire: An Australian in Asia 4. Looking Out To The World 5. The Girls Who Made It 6. Advertising and Beyond 7. Women Experts and Consumer Culture 8. Selling Fashion after World War Two 9. Bold Invaders: The Impact of the Women's Movement Conclusion

Reviews

Australian Women in Advertising in the Twentieth Century is shorter than most monographs, at fewer than 50,000 words. It is not thin, however, as its purpose is cohesive and sustained. The book contains a bibliography and index. It is well-edited and each chapter features a discrete title page with separate abstract and publication details, hence 'digital-ready', and endnotes. For a book aimed at academics and university students this format is apt. (Julie Mcintyre, Australian Historical Studies, Vol. 48 (1), February, 2017)


Australian Women in Advertising in the Twentieth Century is shorter than most monographs, at fewer than 50,000 words. It is not thin, however, as its purpose is cohesive and sustained. The book contains a bibliography and index. It is well-edited and each chapter features a discrete title page with separate abstract and publication details, hence `digital-ready', and endnotes. For a book aimed at academics and university students this format is apt. (Julie Mcintyre, Australian Historical Studies, Vol. 48 (1), February, 2017)


Author Information

Jackie Dickenson is Senior Research Associate at the University of Melbourne, Australia, and has previously worked in the advertising industry in Britain and Australia, as an art director and copywriter. She is the author of Renegades and Rats (2006) and Trust Me: Australians and their Politicians (2013).

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