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OverviewFull Product DetailsAuthor: J. DickensonPublisher: Palgrave Macmillan Imprint: Palgrave Pivot Edition: 1st ed. 2015 Dimensions: Width: 14.00cm , Height: 1.30cm , Length: 21.60cm Weight: 3.011kg ISBN: 9781137514332ISBN 10: 1137514337 Pages: 144 Publication Date: 15 December 2015 Audience: Professional and scholarly , Professional & Vocational Format: Hardback Publisher's Status: Active Availability: In Print ![]() This item will be ordered in for you from one of our suppliers. Upon receipt, we will promptly dispatch it out to you. For in store availability, please contact us. Table of ContentsIntroduction 1. Advertising: A Suitable Career? 2. Educating Shoppers in the 1920s 3. Elma Kelly's Empire: An Australian in Asia 4. Looking Out To The World 5. The Girls Who Made It 6. Advertising and Beyond 7. Women Experts and Consumer Culture 8. Selling Fashion after World War Two 9. Bold Invaders: The Impact of the Women's Movement ConclusionReviewsAustralian Women in Advertising in the Twentieth Century is shorter than most monographs, at fewer than 50,000 words. It is not thin, however, as its purpose is cohesive and sustained. The book contains a bibliography and index. It is well-edited and each chapter features a discrete title page with separate abstract and publication details, hence 'digital-ready', and endnotes. For a book aimed at academics and university students this format is apt. (Julie Mcintyre, Australian Historical Studies, Vol. 48 (1), February, 2017) Australian Women in Advertising in the Twentieth Century is shorter than most monographs, at fewer than 50,000 words. It is not thin, however, as its purpose is cohesive and sustained. The book contains a bibliography and index. It is well-edited and each chapter features a discrete title page with separate abstract and publication details, hence `digital-ready', and endnotes. For a book aimed at academics and university students this format is apt. (Julie Mcintyre, Australian Historical Studies, Vol. 48 (1), February, 2017) Author InformationJackie Dickenson is Senior Research Associate at the University of Melbourne, Australia, and has previously worked in the advertising industry in Britain and Australia, as an art director and copywriter. She is the author of Renegades and Rats (2006) and Trust Me: Australians and their Politicians (2013). Tab Content 6Author Website:Countries AvailableAll regions |