Overview

Now in its third edition, the popular Ads, Fads, and Consumer Culture is an engaging cultural studies critique of advertising and its impacts on American society. Arthur Asa Berger looks at marketing strategies, sex and advertising, consumer culture, political advertising, and communication theory and process to give an accessible overview of advertising in America. The new edition features updated examples and new theoretical material, including expanded discussions on critical analysis methods, sexuality in advertising, global advertising, and neuromarketing.

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9780742554436

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Reviews

The manner in which advertising is developed and implemented, and the incredible influence it has on our culture and consumers, is profound. Ads, Fads, and Consumer Culture delves into this and other matters. Arthur Berger provides fresh insights and explanations on various aspects and issues of the industry and the ads, and the impact on all of us.--Goldberg, Fred S. I like the text very, very much; the analysis is excellent, and my students echo my praise.... Dr. Berger has written a heck of a nice book.--Craig Roell

I like the text very, very much; the analysis is excellent, and my students echo my praise.... Dr. Berger has written a heck of a nice book.--Craig Roell

I like the text very, very much; the analysis is excellent, and my students echo my praise.... Dr. Berger has written a heck of a nice book.--Craig Roell The manner in which advertising is developed and implemented, and the incredible influence it has on our culture and consumers, is profound. Ads, Fads, and Consumer Culture delves into this and other matters. Arthur Berger provides fresh insights and explanations on various aspects and issues of the industry and the ads, and the impact on all of us.--Goldberg, Fred S.

Author Information

Arthur Asa Berger is professor emeritus of broadcast and electronic communication arts at San Francisco State University.

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