Overview
In his previous bestselling books, global advertising icon Jean-Marie Dru explored the visionary, innovative techniques that have become a hallmark of TBWA Worldwide campaigns. Now he gives a first-hand account of how the bold methods of disruption launched TBWA to the forefront of international advertising. Here he shares personal insights and anecdotes about his life in advertising as well as lessons learned, revealing how client campaigns for Nissan, Adidas and the Apple iPhone became such unqualified successes. Both a fascinating business memoir and a practical guide to harnessing the power of disruption, this book offers a look at the cutting edge of modern advertising.
Full Product Details
Author: Jean-Marie Dru
Publisher: Palgrave Macmillan
Imprint: Palgrave Macmillan
Dimensions:
Width: 16.30cm
, Height: 2.20cm
, Length: 24.20cm
Weight: 0.463kg
ISBN: 9780230600690
ISBN 10: 0230600697
Pages: 256
Publication Date: 12 November 2007
Audience:
Professional and scholarly
,
General/trade
,
Professional & Vocational
,
General
Format: Hardback
Publisher's Status: Unknown
Availability: Awaiting stock
Reviews
Praise for Jean-Marie Dru's previous book, Disruption: 'Disruption is all about risk-taking, trusting your intuition, and rejecting the way things are supposed to be. Disruption goes way beyond advertising, it forces you to think about where you want your brand to go and how to get there.' - Richard Branson, Founder and Chariman of Virgin Group of Companies Praise for Beyond Disruption, Sunday Times Book of the Week, October 13, 2002: 'I could say I like Beyond Disruption. A lie. I love this book. I can say uneqivocally that no piece of of business writing has ever dovetailed better with my 'disruptive' ...now 'beyond disruptive'...view of the world. If you don't intend to raise hell, why bother to get up in the morning?' - Tom Peters, author of In Search of Excellence, Thriving on Chaos, Liberation Management, The Circle of Innovation, The Pursuit of WOW, and The Brand You 50, among others 'Having disrupted thinking about brand development, Dru and his colleagues have extended the reach of their Disruption process to advertising, marketing, and even the agency itself. This is thinking that is relevant for the the development of any organazation's strategy.' - James Heskett, Professor Emeritus, Harvard Business School 'You can't do big things in business if you're content with doing things a little better than everyone else. In an era of hyper-competition and non-stop innovation, the most successful competitors are the most disruptive competitors - companies that reshape the sense of what's possible in their industry. In this honest, fast-paced, and endlessly useful book, Jean-Marie Dru, a disruptive thinker who has helped so many great companies redefine their brands and marketing messages, explains how his one-of-a-kind company works - and how his ideas can help you rethink how your company works and wins. Business is too exciting (and too demanding) for business as usual. This book shows you what comes next.' - William C. Taylor, Founding Editor of Fast Company and co-author of Mavericks at Work 'From the CEO down, we live at a time when every organization should be looking at their business in a creative way. If you don't know how to do it, read this book. Jean- Marie Dru gives you the blueprint, and entertains you as well.' - Terry Savage, Executive Chairman, Cannes Lions International Advertising Festival
Praise for Jean-Marie Dru's previous book, Disruption: 'Disruption is all about risk-taking, trusting your intuition, and rejecting the way things are supposed to be. Disruption goes way beyond advertising, it forces you to think about where you want your brand to go and how to get there.' - Richard Branson, Founder and Chariman of Virgin Group of Companies Praise for Beyond Disruption, Sunday Times Book of the Week, October 13, 2002: 'I could say I like Beyond Disruption. A lie. I love this book. I can say uneqivocally that no piece of of business writing has ever dovetailed better with my 'disruptive' ...now 'beyond disruptive'...view of the world. If you don't intend to raise hell, why bother to get up in the morning?' - Tom Peters, author of In Search of Excellence, Thriving on Chaos, Liberation Management, The Circle of Innovation, The Pursuit of WOW, and The Brand You 50, among others 'Having disrupted thinking about brand development, Dru and his colleagues have extended the reach of their Disruption process to advertising, marketing, and even the agency itself. This is thinking that is relevant for the the development of any organazation's strategy.' - James Heskett, Professor Emeritus, Harvard Business School 'You can't do big things in business if you're content with doing things a little better than everyone else. In an era of hyper-competition and non-stop innovation, the most successful competitors are the most disruptive competitors - companies that reshape the sense of what's possible in their industry. In this honest, fast-paced, and endlessly useful book, Jean-Marie Dru, a disruptive thinker who has helped so many great companies redefine their brands and marketing messages, explains how his one-of-a-kind company works - and how his ideas can help you rethink how your company works and wins. Business is too exciting (and too demanding) for business as usual. This book shows you what comes next.' - William C. Taylor, Founding Editor of Fast Company and co-author of Mavericks at Work 'From the CEO down, we live at a time when every organization should be looking at their business in a creative way. If you don't know how to do it, read this book. Jean- Marie Dru gives you the blueprint, and entertains you as well.' - Terry Savage, Executive Chairman, Cannes Lions International Advertising Festival
Author Information
JEAN-MARIE DRU was appointed President and Chief Executive Officer of TBWA Worldwide in March 2001. He was previously co-founder and Chairman of BDDP Group, which merged with TBWA in 1998. Dru is the author of Disruption: Overturning Conventions and Shaking Up the Marketplace and Beyond Disruption: Changing the Rules in the Marketplace.
