Overview

Adland is a ground-breaking examination of modern advertising, from its early origins, to the evolution of the current advertising landscape. Bestselling author and journalist Mark Tungate examines key developments in advertising, from copy adverts, radio and television, to the opportunities afforded by the explosion of digital media - podcasting, text messaging and interactive campaigns. Adland focuses on key players in the industry and features exclusive interviews with leading names in advertising today, including Jean-Marie Dru, Sir Alan Parker, John Hegarty and Sir Martin Sorrell, as well as industry luminaries from the 20th Century such as Phil Dusenberry and George Lois. Exploring the roots of the advertising industry in New York and London, and going on to cover the emerging markets of Eastern Europe, Asia and Latin America, Adland offers a comprehensive examination of a global industry and suggests ways in which it is likely to develop in the future.

Full Product Details

9780749448370

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Reviews

a great story - full of character, fun and life. kevin roberts, ceo worldwide, saatchi & saatchi the story of the best advertising told with the accuracy of the best journalism and with the style of the best literature. washington olivetto, president, w/brasil a terrific book: intelligently written and thoroughly researched. a must for anyone interested in the history of advertising. sir alan parker immensely readable. sir martin sorrell, ceo, wpp tungate argues effectively that the prevalence and effectiveness of a given country's advertising is commensurate with that country's entire economy; media enthusiasts and professionals will find this a handy, entertaining and insightful guide to the past and future of the ad world. publishers weekly a balanced, detailed, yet lively global history of modern advertising. library journal, best business books 2007 a great read. adpulp adland puts the industry into perspective and provides an insight into the future. business executive for the first time in ad land someone has attempted to tell the entire saga, and that's why this book is significant. not only is this book a fascinating insight into the people that make ad land a wonderful place to work, it is a kick up the back to those of us that want it to stay that way by adequately facing up to the challenges it faces. and while you won't be giving this book to your father for christmas, if you work in ad land you will walk a little taller having it. adliterate.com drawing on interviews with survivors of advertising's golden age as well as today's creative directors, he takes readers on a journey from madison avenue to the emerging markets of central europe, south america and asia. puts the industry in perspective. research book news useful for students . cnbc european business news a worthwhile read for marketing and communication managers. it is a clearly organized plea that marketing, or better said advertisting firms and their people, become more financially focused. imedia here's a business/history book wonderfully conceived and composed and fun to read. how often do you find that to be true advertising to baby boomers, january 2008 (usa)

"""A great story - full of character, fun and life."" Kevin Roberts, CEO Worldwide, Saatchi & Saatchi ""The story of the best advertising told with the accuracy of the best journalism and with the style of the best literature."" Washington Olivetto, President, W/Brasil ""A terrific book: intelligently written and thoroughly researched. A must for anyone interested in the history of advertising."" Sir Alan Parker ""Immensely readable."" Sir Martin Sorrell, CEO, WPP ""Tungate argues effectively that the prevalence and effectiveness of a given country's advertising is commensurate with that country's entire economy; media enthusiasts and professionals will find this a handy, entertaining and insightful guide to the past and future of the ad world."" Publishers Weekly ""A balanced, detailed, yet lively global history of modern advertising."" Library Journal, Best Business Books 2007 ""A great read."" AdPulp ""Adland puts the industry into perspective and provides an insight into the future."" Business Executive ""For the first time in Ad Land someone has attempted to tell the entire saga, and that's why this book is significant. Not only is this book a fascinating insight into the people that make Ad Land a wonderful place to work, it is a kick up the back to those of us that want it to stay that way by adequately facing up to the challenges it faces. And while you won't be giving this book to your father for Christmas, if you work in ad land you will walk a little taller having it."" Adliterate.com ""Drawing on interviews with survivors of advertising's golden age as well as today's creative directors, he takes readers on a journey from Madison Avenue to the emerging markets of Central Europe, South America and Asia. Puts the industry in perspective."" Research Book News ""Useful for students"". CNBC European Business News ""A worthwhile read for marketing and communication managers. It is a clearly organized plea that marketing, or better said advertisting firms and their people, become more financially focused."" imedia ""Here's a Business/history book wonderfully conceived and composed and fun to read. How often do you find that to be true"" Advertising to Baby Boomers, January 2008 (USA)"

Author Information

Mark Tungate is a journalist specializing in media, marketing and communication. Based in Paris, he has a regular column in the French media magazine Stratégies and presents a weekly live TV show, L'Invité de Marque. He is a frequent contributor to the magazines Campaign and CNN Traveller and for the trends intelligence service WGSN on advertising, style and culture, and is co-author of The Epica Book, an annual review of the best European advertising. He addresses international conferences and has adjudicated advertising awards.

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