Soap, Sex, and Cigarettes: A Cultural History of American Advertising
Author:   Juliann Sivulka (University of South Carolina)
Publisher:   Cengage Learning, Inc
ISBN:  

9780534515935


Pages:   464
Publication Date:   19 April 1997
Format:   Paperback
Availability:   Out of stock   Availability explained


Our Price $189.95 Quantity:  
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Soap, Sex, and Cigarettes: A Cultural History of American Advertising


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Overview

This book is an examination of how American advertising both mirrors society and creates it. From the first newspaper advertisement in colonial times to the latest Web sites for advertising agencies, Soap, Sex and Cigarettes explores how advertising grew in America, how products and brands were produced and promoted, and how advertisements and agencies reflect and introduce cultural trends and issues. The threads of art, industry, culture, and technology unify the work. The text is chronological in its organization and is lavishly illustrated with advertisements.

Full Product Details

Author:   Juliann Sivulka (University of South Carolina)
Publisher:   Cengage Learning, Inc
Imprint:   Wadsworth Publishing Co Inc
Dimensions:   Width: 16.30cm , Height: 2.00cm , Length: 23.10cm
Weight:   0.590kg
ISBN:  

9780534515935


ISBN 10:   0534515932
Pages:   464
Publication Date:   19 April 1997
Audience:   College/higher education ,  Professional and scholarly ,  General/trade ,  Undergraduate ,  Postgraduate, Research & Scholarly
Format:   Paperback
Publisher's Status:   Out of Print
Availability:   Out of stock   Availability explained

Table of Contents

PART ONE: HISTORICAL OVERVIEW. 1. 1492-1880: The Beginnings. PART TWO: EARLY AMERICAN ADVERTISING. 2. 1880-1900: Selling the Goods. 3. 1900-World War I: The Rise of a Consumer Economy. PART THREE: MODERN AMERICAN ADVERTISING. 4. 1920-1929: The Roaring Twenties. 5. 1930-1945: The Depression and World War II. 6. 1945-1960: The Postwar Boom. PART FOUR: CONTEMPORARY AMERICAN ADVERTISING. 7. 1960-1975: The Creative Revolution. 8. 1975-1990: From Positioning to Image Building. 9. 1990s and Beyond: The Media Revolution.

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