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OverviewIs marketing in crisis? Some commentators have contended that marketing principles no longer appear relevant to the 'real world' of marketing managers. The foremost figures in the field are marketing's most outspoken critics rather than disseminators of the marketing message. Indeed, a number of noted academic authorities have announced nothing less than 'the end of marketing'. While such apocalyptic sentiments are very much in keeping with our degraded, post-modern, pre-millenial times, the present volume of essays examines the extent to which the end of marketing is nigh. The authors explore the present state the present state of marketing scholarship and put forward a variety of visions of marketing in the in the twenty first century. Ranging from narratology to feminism, these suggestions are always enlightening, often provocative and occasionally outrageous. Marketing Apocalypse is required reading for anyone interested in the future of marketing. Full Product DetailsAuthor: Jim Bell , Stephen Brown , David CarsonPublisher: Taylor & Francis Ltd Imprint: Routledge Volume: v.2 Weight: 0.635kg ISBN: 9780415148221ISBN 10: 0415148227 Pages: 312 Publication Date: 26 December 1996 Audience: College/higher education , Professional and scholarly , Professional and scholarly , Tertiary & Higher Education , Postgraduate, Research & Scholarly Format: Hardback Publisher's Status: Active Availability: In Print  This item will be ordered in for you from one of our suppliers. Upon receipt, we will promptly dispatch it out to you. For in store availability, please contact us. Table of ContentsReviews`Lateral thinking is what is needed and this book provides that sort of stimulus to fresh thinking that is vital if we are to survive' - Public Library Journal Author InformationDavid Carson, Jim Bell, Stephen Brown Tab Content 6Author Website:Countries AvailableAll regions |
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