Overview

This reference provides extended biographical profiles of 54 men and women who have shaped advertising from the 19th century to the present. The profiles provide basic biographical information and discuss their careers and contributions in detail. Each entry concludes with a bibliography of works by and about the subject and a list of major clients and advertising campaigns. The volume closes with a selected bibliography of works for further reading. Included are copywriters, key business people from major agencies, and people who contributed to advertising theory and psychology.

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9780313278013

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Reviews

What you get from the profiles included here is a nice mixture of advertising men and women who work hard-or easy-with imagination-or without it. But we see the way that world works, and that is sufficiently evidenced in this book.... Needed on all library shelves. -Journal of Popular Culture The book offers over 400 choice pages of the story of creative advertising in America. -Communication Arts The brief biographies give a sense of the ingenuity, energy, and audacity that characterized these shapers of consumer America, these authors of the language of our lives. -Studies in Popular Culture This unique reference dictionary will be of obvious utility in business libraries, but should also be useful in institutions teaching journalism/advertising, popular culture, or American social history. -Choice ?The book offers over 400 choice pages of the story of creative advertising in America.?-Communication Arts ?The brief biographies give a sense of the ingenuity, energy, and audacity that characterized these shapers of consumer America, these authors of the language of our lives.?-Studies in Popular Culture ?This unique reference dictionary will be of obvious utility in business libraries, but should also be useful in institutions teaching journalism/advertising, popular culture, or American social history.?-Choice ?What you get from the profiles included here is a nice mixture of advertising men and women who work hard-or easy-with imagination-or without it. But we see the way that world works, and that is sufficiently evidenced in this book.... Needed on all library shelves.?-Journal of Popular Culture

?What you get from the profiles included here is a nice mixture of advertising men and women who work hard-or easy-with imagination-or without it. But we see the way that world works, and that is sufficiently evidenced in this book.... Needed on all library shelves.?-Journal of Popular Culture

"?The book offers over 400 choice pages of the story of creative advertising in America.?-Communication Arts ?The brief biographies give a sense of the ingenuity, energy, and audacity that characterized these shapers of consumer America, these authors of the language of our lives.?-Studies in Popular Culture ?This unique reference dictionary will be of obvious utility in business libraries, but should also be useful in institutions teaching journalism/advertising, popular culture, or American social history.?-Choice ?What you get from the profiles included here is a nice mixture of advertising men and women who work hard-or easy-with imagination-or without it. But we see the way that world works, and that is sufficiently evidenced in this book.... Needed on all library shelves.?-Journal of Popular Culture ""The book offers over 400 choice pages of the story of creative advertising in America.""-Communication Arts ""The brief biographies give a sense of the ingenuity, energy, and audacity that characterized these shapers of consumer America, these authors of the language of our lives.""-Studies in Popular Culture ""This unique reference dictionary will be of obvious utility in business libraries, but should also be useful in institutions teaching journalism/advertising, popular culture, or American social history.""-Choice ""What you get from the profiles included here is a nice mixture of advertising men and women who work hard-or easy-with imagination-or without it. But we see the way that world works, and that is sufficiently evidenced in this book.... Needed on all library shelves.""-Journal of Popular Culture"

What you get from the profiles included here is a nice mixture of advertising men and women who work hard-or easy-with imagination-or without it. But we see the way that world works, and that is sufficiently evidenced in this book.... Needed on all library shelves. -Journal of Popular Culture The brief biographies give a sense of the ingenuity, energy, and audacity that characterized these shapers of consumer America, these authors of the language of our lives. -Studies in Popular Culture The book offers over 400 choice pages of the story of creative advertising in America. -Communication Arts This unique reference dictionary will be of obvious utility in business libraries, but should also be useful in institutions teaching journalism/advertising, popular culture, or American social history. -Choice ?The book offers over 400 choice pages of the story of creative advertising in America.?-Communication Arts ?This unique reference dictionary will be of obvious utility in business libraries, but should also be useful in institutions teaching journalism/advertising, popular culture, or American social history.?-Choice ?The brief biographies give a sense of the ingenuity, energy, and audacity that characterized these shapers of consumer America, these authors of the language of our lives.?-Studies in Popular Culture ?What you get from the profiles included here is a nice mixture of advertising men and women who work hard-or easy-with imagination-or without it. But we see the way that world works, and that is sufficiently evidenced in this book.... Needed on all library shelves.?-Journal of Popular Culture

?The book offers over 400 choice pages of the story of creative advertising in America.?-Communication Arts ?The brief biographies give a sense of the ingenuity, energy, and audacity that characterized these shapers of consumer America, these authors of the language of our lives.?-Studies in Popular Culture ?This unique reference dictionary will be of obvious utility in business libraries, but should also be useful in institutions teaching journalism/advertising, popular culture, or American social history.?-Choice ?What you get from the profiles included here is a nice mixture of advertising men and women who work hard-or easy-with imagination-or without it. But we see the way that world works, and that is sufficiently evidenced in this book.... Needed on all library shelves.?-Journal of Popular Culture The book offers over 400 choice pages of the story of creative advertising in America. -Communication Arts The brief biographies give a sense of the ingenuity, energy, and audacity that characterized these shapers of consumer America, these authors of the language of our lives. -Studies in Popular Culture This unique reference dictionary will be of obvious utility in business libraries, but should also be useful in institutions teaching journalism/advertising, popular culture, or American social history. -Choice What you get from the profiles included here is a nice mixture of advertising men and women who work hard-or easy-with imagination-or without it. But we see the way that world works, and that is sufficiently evidenced in this book.... Needed on all library shelves. -Journal of Popular Culture

Author Information

EDD APPLEGATE is Associate Professor of Advertising in the Department of Journalism, College of Mass Communication, Middle Tennessee State University. He has published five books on advertising, including Advertising: Concepts, Strategies, and Issues, and has contributed chapters to The Media in America, Corporate Magazines of the United States, and the Dictionary of Literary Biography.

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