Great American Blow-up: Puffery in Advertising and Selling
Author:   Ivan L. Preston
Publisher:   University of Wisconsin Press
Edition:   Second Edition
ISBN:  

9780299152543


Pages:   256
Publication Date:   30 August 1996
Format:   Paperback
Availability:   Manufactured on demand   Availability explained
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Great American Blow-up: Puffery in Advertising and Selling


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Author:   Ivan L. Preston
Publisher:   University of Wisconsin Press
Imprint:   University of Wisconsin Press
Edition:   Second Edition
Dimensions:   Width: 15.20cm , Height: 1.60cm , Length: 22.80cm
Weight:   0.354kg
ISBN:  

9780299152543


ISBN 10:   0299152545
Pages:   256
Publication Date:   30 August 1996
Audience:   College/higher education ,  Undergraduate ,  Postgraduate, Research & Scholarly
Format:   Paperback
Publisher's Status:   Active
Availability:   Manufactured on demand   Availability explained
We will order this item for you from a manufactured on demand supplier.

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Ivan L. Preston is Journal Communications/Heyse Professor of Journalism and Mass Communications at the University of Wisconsin-Madison. He has been honored three times by the American Academy of Advertising, most recently by being elected its president. An expert witness and author of numerous articles on advertising law, he is the author of The Tangled Web They Weave: Truth, Falsity, & Advertisers, also published by the University of Wisconsin Press.

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