Market research books

Offers an introduction to consumer behavior. This title focuses on 'classic' consumer behavior topics, including...  Read More >>

Filled with innovation and advice for businesses of various types, this volume encourages readers to think of design...  Read More >>

"Using a lively writing style, examples that relate directly to students as consumers, and ""cutting-edge"" research,...  Read More >>

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This edition of Marketing Research: Tools and Techniques provides an accessible and engaging insight into marketing...  Read More >>

Presents the breadth of possible research approaches in Operations Management (OM). This book covers methods that...  Read More >>

Offers one the best approach toward communicating the intricacies of marketing research and its usefulness to the...  Read More >>

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In today's connected consumer environment, customers are better informed and harder to please, but they also leave...  Read More >>

Offering a review of a variety of marketing research topics, this book takes an application-oriented approach, providing...  Read More >>

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Offers a look at consumer behavior in order to guide successful marketing activities. This book deals with the four...  Read More >>

Consumer Research for Museum Marketers creatively instructs museum staff on how to study their visitors to make...  Read More >>

Consumer Health Activities is not your typical textbook. It is not about reading and memorizing, but about doing....  Read More >>

The tools you need to identify, obtain, record, and analyze data<p>Sure, access to data is faster and easier to...  Read More >>

Drawing on extensive research, the authors explore the hidden patterns behind the way people make decisions.  Read More >>

How much do we know about why we buy? Lindstrom presents the astonishing findings from his groundbreaking, three-year,...  Read More >>

"This wide-ranging yet focused text provides an informative introduction to consumer behavior supported by in-depth,...  Read More >>

About Live Long And Prosper A lot of people are talking about sustainability these days. Still more talk about brands....  Read More >>

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Alfred Ku und Martin Eisend vermitteln in gut verst ndlicher Weise die wesentlichen Grundlagen der Methodik Datenerhebung...  Read More >>

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