CB2
Author:   Barry J. Babin ,  Eric Harris
Publisher:   Cengage Learning, Inc
Edition:   2nd Revised edition
ISBN:  

9780324829990


Pages:   352
Publication Date:   03 February 2010
Format:   Paperback
Availability:   Out of stock   Availability explained


Our Price $145.07 Quantity:  
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CB2


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Full Product Details

Author:   Barry J. Babin ,  Eric Harris
Publisher:   Cengage Learning, Inc
Imprint:   South-Western
Edition:   2nd Revised edition
Dimensions:   Width: 21.40cm , Height: 2.00cm , Length: 27.40cm
Weight:   0.850kg
ISBN:  

9780324829990


ISBN 10:   032482999
Pages:   352
Publication Date:   03 February 2010
Audience:   College/higher education ,  Tertiary & Higher Education
Format:   Paperback
Publisher's Status:   Out of Print
Availability:   Out of stock   Availability explained

Table of Contents

Reviews

CB is a well written book, that has a focused perspective on both practical and theoretical aspects of consumer behavior. Students see CB as more relevant compared to some of the other texts out there. ?Susan Myers; University of Central Arkansas


Author Information

Tab Content 6

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Latest Reading Guide

NOV RG 20252

 

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