Overview

"Explore the ""act of buying"" and beyond. Solomon goes beyond the discussion of why people buy things and explores how products, services, and consumption activities contribute to shape people’s social experiences. The ninth edition includes cutting-edge topics and research in the ever-changing field of consumer behavior."

Full Product Details

Author:   Michael R. Solomon
Publisher:   Pearson Education (US)
Imprint:   Pearson
Edition:   9th edition
Dimensions:   Width: 21.60cm , Height: 3.00cm , Length: 27.60cm
Weight:   1.620kg
ISBN:  

9780136110927

ISBN 10:   0136110924
Pages:   688
Publication Date:   26 March 2010
Audience:   College/higher education ,  Tertiary & Higher Education
Replaced By:   9780132671842
Format:   Hardback
Publisher's Status:   Out of Print
Availability:   In Print  
Limited stock is available. It will be ordered for you and shipped pending supplier's limited stock.

Table of Contents

SECTION 1: CONSUMERS IN THE MARKETPLACE Chapter 1. Consumers Rule SECTION 2: CONSUMERS AS INDIVIDUALS Chapter 2. Perception Chapter 3. Learning and Memory Chapter 4. Motivation and Values Chapter 5. The Self Chapter 6. Personality and Lifestyles Chapter 7. Attitudes and Persuasive Communications SECTION 3: CONSUMERS AS DECISION MAKERS Chapter 8. Individual Decision Making Chapter 9. Buying and Disposing Chapter 10. Groups Chapter 11. Organizational and Household Decision Making SECTION 4: CONSUMERS AND SUBCULTURES Chapter 12. Income and Social Class Chapter 13. Ethnic, Racial, and Religious Subcultures Chapter 14. Age Subcultures SECTION 5: CONSUMERS AND CULTURE Chapter 15. Cultural Influences on Consumer Behavior Chapter 16. Global Consumer Culture

Reviews

Author Information

Tab Content 6

Author Website:  

Countries Available

All regions