Market research books

7571 books were found.

What Americans Really Want...really: The Truth About Our Hopes, Dreams and Fears

What Americans Really Want...really: The Truth About...
Author: Frank Luntz ISBN: 9781401310417 Format: Paperback	$42.21
The author of the bestselling ""Words That Work"" examines what Americans say they want, how their actions often... Read More >>

Plunkett's Health Care Industry Almanac: Health Care Industry Market Research, Statistics, Trends & Leading Companies

Plunkett's Health Care Industry Almanac: Health Care...
Author: Jack W. Plunkett , Jack W. Plunkett ISBN: 9781593921835 Format: Paperback	$791.97
The only complete market research guide to the health care industry-for strategic planning, competitive intelligence,... Read More >>

Identifying Hidden Needs: Creating Breakthrough Products

Identifying Hidden Needs: Creating Breakthrough Products...
Author: K. Goffin , F. Lemke ISBN: 9780230219762 Format: Hardback	$118.80
Too many new products fail. New products which are hard to differentiate from existing products won't capture the... Read More >>

Emotionomics: Leveraging Emotions for Business Success

Emotionomics: Leveraging Emotions for Business Success...
Author: Dan Hill ISBN: 9780749461898 Format: Paperback	$52.67
Read More >>

The Trend Forecaster's Handbook

The Trend Forecaster's Handbook
Author: Martin Raymond ISBN: 9781856697026 Format: Paperback	$65.00
Suitable for students and tutors keen to know about the world of trends, trend forecasting and consumer-insight... Read More >>

The Politics of Shopping: What Consumers Learn about Identity, Globalization, and Social Change

The Politics of Shopping: What Consumers Learn about...
Author: Kaela Jubas ISBN: 9781598746662 Format: Hardback	$305.00
Read More >>

How to Land a Top-Paying Market and Survey Researchers Job: Your Complete Guide to Opportunities, Resumes and Cover Letters, Interviews, Salaries, Pro

How to Land a Top-Paying Market and Survey Researchers...
Author: Brad Andrews ISBN: 9781742446066 Format: Paperback	$65.87
For the first time, a book exists that compiles all the information candidates need to apply for their first Market... Read More >>

Test System Design: A Systematic Approach (paperback)

Test System Design: A Systematic Approach (paperback)...
Author: Christine Tursky , Rodney Gordon ISBN: 9780137053933 Format: Paperback	$145.17
Read More >>

Living Large: From SUVs to Double Ds, Why Going Bigger Isn't Going Better

Living Large: From SUVs to Double Ds, Why Going Bigger...
Author: Sarah Z Wexler ISBN: 9780312540258 Format: Hardback	$63.33
Read More >>

The Upside of Irrationality: The Unexpected Benefits of Defying Logic at Work and at Home

The Upside of Irrationality: The Unexpected Benefits...
Author: Dr Dan Ariely ISBN: 9784152091758 Format: Paperback	$206.71
Behavioral economist and New York Times -bestselling author Ariely ( Predictably Irrational ) returns to offer... Read More >>

Retail Trade International

Retail Trade International
Author: Euromonitor International ISBN: 9781842645420 Format: Undefined	$1654.62
Retail Trade International is a comprehensive guide to the global retailing industry. It has expert analysis of... Read More >>

The Pricing Strategy Audit

The Pricing Strategy Audit
Author: Kent B Monroe ISBN: 9781907766008 Format: Paperback	$184.80
An in-company assessment to help create the best possible pricing strategy for your organisation Read More >>

Carrots And Sticks

Carrots And Sticks
Author: Ian Ayres ISBN: 9780553807639 Format: Hardback	$68.64
Read More >>

Online Consumer Behavior in Social Media

Online Consumer Behavior in Social Media
Author: Silvia Vianello ISBN: 9783843355551 Format: Paperback	$271.92
Read More >>

Global Cosmopolitans: The Creative Edge of Difference

Global Cosmopolitans: The Creative Edge of Difference...
Author: L. Brimm ISBN: 9780230230781 Format: Hardback	$105.60
As globalization creates the need for leaders who transcend national borders, this book provides an insider's view... Read More >>

The Media Industries and their Markets: Quantitative Analyses

The Media Industries and their Markets: Quantitative...
Author: P. Badillo , J. Lesourd ISBN: 9780230277700 Format: Hardback	$232.85
This book looks at quantitative studies on media markets, examining economic environment, supply and concentration... Read More >>

Jerry Peterson's Guide to Marketing Your Business Online: Your Customers Are Looking for You Online... Can They Find You?

Jerry Peterson's Guide to Marketing Your Business Online:...
Author: Jerry Peterson ISBN: 9781453878545 Format: Paperback	$39.47
How to use the Internet to get customers. Read More >>

Low-Income Consumer Behaviour

Low-Income Consumer Behaviour
Author: Ayantunji Gbadamosi (University of East London UK) ISBN: 9783838349923 Format: Paperback	$227.04
As marketing environment becomes more volatile in recent times, the need for businesses to have an in- depth understanding... Read More >>

Consumer.Ology: The Market Research Myth, the Truth About Consumers and the Psychology of Shopping

Consumer.Ology: The Market Research Myth, the Truth...
Author: Philip Graves ISBN: 9781857885507 Format: Hardback	$79.07
Read More >>

Global Cosmopolitans: The Creative Edge of Difference

Global Cosmopolitans: The Creative Edge of Difference...
Author: L. Brimm ISBN: 9781349311736 Format: Paperback	$145.17
As globalization creates the need for leaders who transcend national borders, this book provides an insider's view... Read More >>

Plunkett's Airline, Hotel & Travel Industry Almanac: Airline, Hotel & Travel Industry Market Research, Statistics, Trends & Leading Companies

Plunkett's Airline, Hotel & Travel Industry Almanac:...
Author: Jack W. Plunkett , Jack W. Plunkett ISBN: 9781593921804 Format: Paperback	$791.97
A complete market research guide to the travel and tourism industry, including airlines, hotels, tour operators,... Read More >>

A Quick Start Guide to Google AdWords: Get Your Product to the Top of Google and Reach Your Customers

A Quick Start Guide to Google AdWords: Get Your Product...
Author: Mark Harnett , Cresta Norris ISBN: 9780749460037 Format: Paperback	$39.47
Read More >>

Marketing Expenditures and Word-of-Mouth Communication: Complements or Substitutes?

Marketing Expenditures and Word-of-Mouth Communication:...
Author: Guillermo Armelini , Julian Villeneuve ISBN: 9781601983800 Format: Paperback	$145.20
Examines the extent to which word-of-mouth communication (WOM) plays a complementary and/or substitute role with... Read More >>

Rauch Guide to the Us Adhesives Industry 2010

Rauch Guide to the Us Adhesives Industry 2010
Author: Laura Mars , Laura Mars-Proietti ISBN: 9781592374403 Format: Paperback	$1963.50
Read More >>

Tourist Experience: Contemporary Perspectives

Tourist Experience: Contemporary Perspectives
Author: Richard Sharpley (University of Central Lancashire, UK) , Philip Stone (University of Central Lancashire, UK) ISBN: 9780415572781 Format: Hardback	$336.00
To consume tourism is to consume experiences. This book provides an analysis into tourist experiences that focuses... Read More >>

Page 250 of 303 ... 245 246 247 248 249 250 251 252 253 254 ...

Latest Reading Guide

Shopping Cart

Your cart is empty

Mailing List

Sign up now