Market research books

7571 books were found.

Selling to the New Elite

Selling to the New Elite
Author: Stephen Kraus , James Taylor ISBN: 9781283023429 Format: Electronic book text	$73.79
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Protecting Main Street: Measuring the Customer Experience in Financial Services for Business and Public Policy

Protecting Main Street: Measuring the Customer Experience...
Author: Paul C Lubin ISBN: 9781282780941 Format: Electronic book text	$198.00
First Published in 2010. Routledge is an imprint of Taylor & Francis, an informa company. Read More >>

Secrets of Word-Of-Mouth Marketing

Secrets of Word-Of-Mouth Marketing
Author: George Silverman ISBN: 9781283046664 Format: Electronic book text	$47.39
Positive word of mouth accelerates sales like nothing else. But it doesn t just happen by chance. Read More >>

Bounded Rationality and Industrial Organization

Bounded Rationality and Industrial Organization
Author: Professor Ran Spiegler (Department of Economics, University College London) ISBN: 9781282978614 Format: Electronic book text	$178.02
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Ungeplante Kaufe Im Internet

Ungeplante Kaufe Im Internet
Author: Michael Kempe ISBN: 9781283364966 Format: Electronic book text	$158.37
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Preissuchverhalten Der Konsumenten: Ein Verhaltensokonomisches Erklarungsmodell Auf Der Basis Der Theorie Des Anspruchsniveaus

Preissuchverhalten Der Konsumenten: Ein Verhaltensokonomisches...
Author: Sebastian Baal ISBN: 9781283365505 Format: Electronic book text	$184.77
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Cracking the Code

Cracking the Code
Author: Steven S Posavac ISBN: 9781283286756 Format: Electronic book text	$277.07
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Luxury China

Luxury China
Author: Michel Chevalier , Pierre Xiao Lu ISBN: 9781283332705 Format: Electronic book text	$92.27
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Branded Mind

Branded Mind
Author: Erik Du Plessis ISBN: 9781283016506 Format: Undefined	$229.55
The Branded Mind is about how people think, and particularly how people think about brands. It explores what we... Read More >>

Sensory Marketing: Research on the Sensuality of Products

Sensory Marketing: Research on the Sensuality of Products...
Author: Aradhna Krishna (University of Michigan, Ann Arbor, USA) , Aradhna Krishna (University of Michigan, Ann Arbor, USA) ISBN: 9781283045933 Format: Electronic book text	$369.60
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Research in Consumer Behavior

Research in Consumer Behavior
Author: Dr Russell W Belk (York University, Canada) , Kent Grayson ISBN: 9781283354752 Format: Electronic book text	$329.87
Research in Consumer Behavior presents cutting edge consumer research, whether empirical or conceptual, qualitative... Read More >>

Archaeology of Materials, An: Substantial Transformations in Early Prehistoric Europe

Archaeology of Materials, An: Substantial Transformations...
Author: Chantal Conneller (University of Manchester, UK) ISBN: 9781283041508 Format: Electronic book text	$343.20
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Demand, Supply and Welfare Aspects of Pipe-Borne Water in Sri Lanka

Demand, Supply and Welfare Aspects of Pipe-Borne Water...
Author: Dinusha Dharmaratna ISBN: 9781280485862 Format: Electronic book text	$190.50
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Collaboration and Co-Creation: New Platforms for Marketing and Innovation

Collaboration and Co-Creation: New Platforms for Marketing...
Author: ISBN: 9781282971523 Format: Electronic book text	$131.97
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Corporate Social Responsibility: Eine Analyse Der Wahrnehmung Sozialer Werbekampagnen Und Deren Wirkung Auf Das Kaufverhalten

Corporate Social Responsibility: Eine Analyse Der Wahrnehmung...
Author: Sebastian Sigle ISBN: 9781299421813 Format: Electronic book text	$203.15
Einer festzustellenden zunehmenden gesellschaftlichen Verantwortungsubernahme vonseiten der Unternehmen steht eine... Read More >>

Erhebungsprozesse Und Konsistenzanforderungen Im Analytic Hierarchy Process (Ahp)

Erhebungsprozesse Und Konsistenzanforderungen Im Analytic...
Author: Dominic Gastes ISBN: 9781299425958 Format: Electronic book text	$121.31
Der Analytic Hierarchy Process (AHP) ist eine Methode zur Unterstutzung komplexer, multiattributiver Entscheidungssituationen,... Read More >>

Consumer Satisfaction: Advancements in Theory, Modeling, and Empirical Findings

Consumer Satisfaction: Advancements in Theory, Modeling,...
Author: Alessandro M Peluso ISBN: 9781299431669 Format: Electronic book text	$163.55
Consumer satisfaction is one of the most widely investigated topics in marketing research. Yet, despite the huge... Read More >>

Innovation Strategies in New Product Development: Balancing Technological, Marketing and Complementary Competencies of a Firm

Innovation Strategies in New Product Development: Balancing...
Author: Tanja Rajkovic ISBN: 9781299433601 Format: Electronic book text	$137.15
Innovation remains to be the widely recognized leverage in the quest for future growth. This book presents a model... Read More >>

Consumption and Management

Consumption and Management
Author: Bingxin Wu ISBN: 9781306189682 Format: Electronic book text	$446.69
The author's consumption theory has been known as the new ideas, new theories and new contribution to the reform... Read More >>

Leading Edge Marketing Research

Leading Edge Marketing Research
Author: Robert J Kaden , Gerald Linda ISBN: 9781322308074 Format: Electronic book text	$337.92
This book explores new and leading edge marketing research approaches as successfully practiced by visionaries of... Read More >>

Qualitative Research from Start to Finish, First Edition

Qualitative Research from Start to Finish, First Edition...
Author: Robert K. Yin ISBN: 9781606237014 Format: Paperback	$132.00
This lively, practical text presents a fresh and comprehensive approach to doing qualitative research. Read More >>

Consumer Behaviour NQF4 Student's Book

Consumer Behaviour NQF4 Student's Book
Author: Sparrow Consulting Sparrow Consulting ISBN: 9781920334581 Format: Paperback	$69.86
Great content that students will relate to easily. Eye-catching illustrations and photographs enhance the text.... Read More >>

Consumer Behaviour NQF3 Student's Book

Consumer Behaviour NQF3 Student's Book
Author: Sparrow Consulting Sparrow Consulting ISBN: 9781920334482 Format: Paperback	$64.69
Great content that students will relate to easily. Eye-catching illustrations and photographs enhance the text.... Read More >>

Consumer Behaviour NQF3 Lecturer's Guide

Consumer Behaviour NQF3 Lecturer's Guide
Author: Sparrow Consulting Sparrow Consulting ISBN: 9781920334499 Format: Paperback	$62.10
Great content that students will relate to easily. Eye-catching illustrations and photographs enhance the text.... Read More >>

Consumer Behaviour NQF4 Lecturer's Guide

Consumer Behaviour NQF4 Lecturer's Guide
Author: Sparrow Consulting Sparrow Consulting ISBN: 9781920334598 Format: Paperback	$62.10
Great content that students will relate to easily. Eye-catching illustrations and photographs enhance the text.... Read More >>

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