Market research books

This book is the first in a new series of books on doing business in China, which will progressively cover such...  Read More >>

This Guide is a detailed overview of all aspects of transfer pricing in China. The book deals with all aspects of...  Read More >>

Paco Underhill, the author of the hugely successful Why We Buy, reports on the growing importance of women in the...  Read More >>

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When writer Lorilee Craker learned that the Amish are not just surviving but thriving in the economic downturn,...  Read More >>

This book provides a framework for restoring America's innovative edge by driving the evolution of science and technology,...  Read More >>

Behavioral economist and ""New York Times""-bestselling author Ariely (""Predictably Irrational"") returns to offer...  Read More >>

This book provides a framework for restoring America's innovative edge by driving the evolution of science and technology,...  Read More >>

World Health Databook is an excellent starting point for finding out the healthiness of countries worldwide. The...  Read More >>

How can you become Steve Jobs, A.G. Lafley, or David Ogilvy? Hint: read this book.  Read More >>

Negotiation is a key part of daily lives, but learning how to negotiate successfully is a valuable skill. The author...  Read More >>

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Word of Mom is the most powerful form of marketing for brands who want to connect with the $2.4 trillion Mom Market....  Read More >>

Whether you're a business professional trying to decode the $43 billion youth market, a marketer looking for a message...  Read More >>

Marketing Communications examines the many and varied forms of marketing including: social media, advertising, PR,...  Read More >>

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This ebook presents a selection of papers that focus on the relationship between generation Y and wine in the context...  Read More >>

As the twenty-first century begins, the world finds itself with a wide range of possible economic futures. Many...  Read More >>

This is a reproduction of a book published before 1923. This book may have occasional imperfections such as missing...  Read More >>

This is a reproduction of a book published before 1923. This book may have occasional imperfections such as missing...  Read More >>

This timely book brings together some of the most higly respected scholars and practitioners in the consumer psychology...  Read More >>

Expert guidance on information management for optimum customer intelligence processes Providing essential guidance...  Read More >>

Citizen consumers have two voices in the public sphere: one constructed by consumer movements, the other by opinion...  Read More >>

<p>Daily existence is more interconnected to consumer behaviors than ever before, encompassing many issues of well-being....  Read More >>