Market research books

7571 books were found.

Pathways to Polling: Crisis, Cooperation and the Making of Public Opinion Professions

Pathways to Polling: Crisis, Cooperation and the Making...
Author: Amy Fried (University of Maine, USA) ISBN: 9780415891424 Format: Paperback	$96.99
Pathways to Polling argues that early political pollsters, market researchers, and academic and government survey... Read More >>

Trade Associations and Professional Bodies of the UK and Eire, 2011

Trade Associations and Professional Bodies of the UK...
Author: Gale ISBN: 9781860996870 Format: Hardback	$1122.00
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Brandwashed: Tricks Companies Use to Manipulate Our Minds and Persuade Us to Buy

Brandwashed: Tricks Companies Use to Manipulate Our...
Author: Martin Lindstrom , Morgan Spurlock ISBN: 9780385531733 Format: Hardback	$66.00
In this shocking, no-holds-barred expos, Lindstrom draws on more than 20 years spent in the back rooms and board... Read More >>

Built to Love: Creating Products That Captivate Customers

Built to Love: Creating Products That Captivate Customers...
Author: Peter Boatwright and Jonathan Cagan , Peter Boatwright ISBN: 9781459626898 Format: Paperback	$81.81
Built to Love reveals how companies can create captivating products that energize the marketplace and set the standard... Read More >>

Magnetic Service: Secrets for Creating Passionately Devoted Customers

Magnetic Service: Secrets for Creating Passionately...
Author: Chip Bell and Bilijack Bell , Chip Bell ISBN: 9781459626232 Format: Paperback	$43.96
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Handbook of Market Intelligence: Understand, Compete and Grow in Global Markets

Handbook of Market Intelligence: Understand, Compete...
Author: Hans Hedin (Global Intelligence Alliance Group OY) , Irmeli Hirvensalo (Global Intelligence Alliance) ISBN: 9786613295347 Format: Electronic book text	$343.20
Product Description<br>This resource gives readers a step-by-step roadmap for establishing, conducting, and further... Read More >>

Brandwashed: Tricks Companies Use to Manipulate Our Minds and Persuade Us to Buy

Brandwashed: Tricks Companies Use to Manipulate Our...
Author: Martin Lindstrom , Dan Woren ISBN: 9780307943361 Format: Downloadable audio file	$200.64
In this shocking, no-holds-barred expos, Lindstrom draws on more than 20 years spent in the back rooms and board... Read More >>

MR (with Marketing CourseMate with eBook Printed Access Card)

MR (with Marketing CourseMate with eBook Printed Access...
Author: Tom Brown (Oklahoma State University) , Tracy Suter (Oklahoma State University) ISBN: 9781111532406 Format: Mixed media product	$187.31
Offers an innovative approach to Marketing Research that provides the material needed for a successful course. Read More >>

Brandwashed: Tricks Companies Use to Manipulate Our Minds and Persuade Us to Buy

Brandwashed: Tricks Companies Use to Manipulate Our...
Author: Martin Lindstrom , Dan Woren ISBN: 9780307943330 Format: Audio	$105.60
In this shocking, no-holds-barred expos, Lindstrom draws on more than 20 years spent in the back rooms and board... Read More >>

Renewables Information:

Renewables Information:
Author: Organization for Economic Cooperation and Development ISBN: 9789264101616 Format: Paperback	$259.95
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The Future of 3D Media: Bringing Stereoscopic 3D to Consumers

The Future of 3D Media: Bringing Stereoscopic 3D to...
Author: Keith Fredericks ISBN: 9781466239180 Format: Paperback	$92.27
"Why is glasses-based 3D one of the biggest all time failures in the history of consumer electronics? How does stereoscopic... Read More >>

Tuning Into Mom: Understanding America's Most Powerful Consumer

Tuning Into Mom: Understanding America's Most Powerful...
Author: Michal Clements ISBN: 9786613283856 Format: Electronic book text	$37.99
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Consumer Satisfaction: Advancements in Theory, Modeling, and Empirical Findings

Consumer Satisfaction: Advancements in Theory, Modeling,...
Author: Alessandro Maria Peluso , Maria-Jose Blanco ISBN: 9783034306362 Format: Paperback	$132.74
Consumer Satisfaction Read More >>

Quality Assurance Guidelines for Research and Development

Quality Assurance Guidelines for Research and Development...
Author: R Ronald Geoffrion , Robin K Gill ISBN: 9781245193450 Format: Paperback	$54.78
This is a reproduction of a book published before 1923. This book may have occasional imperfections such as missing... Read More >>

Value-Based Pricing: Drive Sales and Boost Your Bottom Line by Creating, Communicating and Capturing Customer Value

Value-Based Pricing: Drive Sales and Boost Your Bottom...
Author: Harry Macdivitt , Mike Wilkinson ISBN: 9786613315588 Format: Electronic book text	$110.88
Explains how to use value to inform marketing, selling, negotiation, and pricing decisions in a B2B setting. This... Read More >>

Got A Drop Of Oil? Book 1: An Introduction & Price Guide to Small Oilers

Got A Drop Of Oil? Book 1: An Introduction & Price Guide...
Author: David J. Moncrief ISBN: 9780895380975 Format: Paperback	$42.99
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Women's Work, Men's Cultures: Overcoming Resistance and Changing Organizational Cultures

Women's Work, Men's Cultures: Overcoming Resistance...
Author: Sarah Rutherford ISBN: 9786613290205 Format: Electronic book text	$133.06
Corporate diversity programs often fail because of resistance in workplace culture. The author sets out an approach... Read More >>

Review of Marketing Research: Special Issue - Marketing Legends

Review of Marketing Research: Special Issue - Marketing...
Author: Naresh Malhotra - USE 0493 , Naresh Malhotra - USE 0493 ISBN: 9780857248978 Format: Hardback	$266.95
This special issue of Review of Marketing Research is unique in that it contains chapters by marketing legends in... Read More >>

Basic Marketing Research

Basic Marketing Research
Author: Naresh Malhotra , Manoj Malhotra ISBN: 9780132544481 Format: Paperback	$464.64
For undergraduate-level courses in Marketing Research. With a hands-on, do-it-yourself approach, Malhotra offers... Read More >>

The Principles of Islamic Marketing

The Principles of Islamic Marketing
Author: Baker Ahmad Alserhan ISBN: 9780566089220 Format: Hardback	$237.47
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Mergers & Acquisitions in China

Mergers & Acquisitions in China
Author: Chris Devonshire-Ellis , Andy Scott ISBN: 9783642149184 Format: Paperback	$158.27
Written specifically for businesses to understand all the nuances of China M&A, it details the complete regulatory... Read More >>

Minorities and Marketing: Research Challenges

Minorities and Marketing: Research Challenges
Author: Alan R Andreasen , Frederick D Sturdivant, PH.D. ISBN: 9781613112007 Format: Hardback	$132.00
Minorities and Marketing is a collection of articles designed to further investigations and knowledge of minority... Read More >>

Setting Up Joint Ventures in China

Setting Up Joint Ventures in China
Author: Chris Devonshire-Ellis , Andy Scott ISBN: 9783642160394 Format: Paperback	$158.27
The guide contains complete JV contract and articles of association as well as an overview of JV law, details negotiation... Read More >>

World Consumer Income and Expenditure Patterns

World Consumer Income and Expenditure Patterns
Author: Euromonitor International ISBN: 9781842645499 Format: Book	$1254.00
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Measurement and Research Methods in International Marketing

Measurement and Research Methods in International Marketing...
Author: Marko Sarstedt , Manfred Schwaiger ISBN: 9786613255952 Format: Electronic book text	$606.94
Addresses issues pertaining to measurement and research methodology in an international marketing context. This... Read More >>

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