Market research books

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This book is cultural consumer anthropology. It is observing and understanding purchasing behaviour and influencing...  Read More >>

Plunkett's Asian Business Almanac is designed to be a time-saving business development tool for professionals, marketers,...  Read More >>

Hancks shares a nuts-and-bolts guide to setting up a research shop and discovering who an organization's donors...  Read More >>

A top consumer behavior expert takes us on a tour of the American obsession with consumerism, diagnoses a problem,...  Read More >>

The authors present a set of methods for designing and planning the implementation of business-to-business services...  Read More >>

Mit einem Geleitwort von Prof. Dr. Egbert Kahle  Read More >>

From a pioneer in mobile technology and marketing, a guide to navigating and harnessing the mobile economy to drive...  Read More >>

Seminar paper from the year 2011 in the subject Business economics - Business Management, Corporate Governance,...  Read More >>

A collection of essays, interviews, and advanced insights on the subject of innovation. It reveals the innovation...  Read More >>

A collection of essays, interviews, and advanced insights on the subject of innovation. It reveals the innovation...  Read More >>

Steven Johnson, an acknowledged bestselling leader on the subject of innovation, gathers--for a foundational text...  Read More >>

Draws on both the research literature and the author's experience as a marketing consultant and consumer researcher....  Read More >>

While literally thousands of books are written every year on the topic of marketing, few books are written on the...  Read More >>

Originally published in hardcover in 2009.  Read More >>

Based on a step-by-step approach and real managerial situations, this title guides the reader to an understanding...  Read More >>

This book introduces customer satisfaction surveys, with focus on the classical problems of analysing them, which...  Read More >>

Marketing Research: An Integrated Approach, 3rd Edition, is invaluable for anyone studying marketing research at...  Read More >>

Slywotzky provides a radically new way to think about demand with a big idea and a host of practical applications--not...  Read More >>

Filled with solid, actionable information and advice, this unique handbook focuses on how knowledge of the  Read More >>

Provides a comprehensive collection addressing managerial and technical aspects of customer-centric knowledge implementation....  Read More >>

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Timeshare owners are paying out thousands to companies promising a 100% Money Back Guarantee to cancel their timeshare...  Read More >>

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Mit einem Geleitwort von Prof. Dr. Michael Kutschker  Read More >>