Market research books

7571 books were found.

Business Intelligence 2.0: Knowledge-Based Services Zur Automatisierten Analyse Der Meinungsbildung Im Web 2.0

Business Intelligence 2.0: Knowledge-Based Services...
Author: ISBN: 9781280995125 Format: Electronic book text	$131.97
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Integration of Preference Analysis Methods Into QFD for Elderly People: A Focus on Elderly People

Integration of Preference Analysis Methods Into QFD...
Author: ISBN: 9781280788116 Format: Electronic book text	$211.07
Especially in industrial countries the portion of elderly people is growing in many societies. Their needs are more... Read More >>

Handbook of Consumer Psychology

Handbook of Consumer Psychology
Author: Curtis P Haugtvedt (The Ohio State University, Columbus, USA The Ohio State University, Columbus, USA) , Paul M Herr ISBN: 9781281372246 Format: Electronic book text	$343.20
First Published in 2008. Routledge is an imprint of Taylor & Francis, an informa company. Read More >>

Brand Communities for Fast Moving Consumer Goods: An...
Author: ISBN: 9781280788062 Format: Electronic book text	$237.47
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Aussagefahigkeit Und Aussagewilligkeit Von Probanden Bei Der Conjoint-Analyse

Aussagefahigkeit Und Aussagewilligkeit Von Probanden...
Author: Joachim R Pelz ISBN: 9781283452359 Format: Electronic book text	$158.37
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Sugar and Spice: Grocers and Groceries in Provincial England, 1650-1830

Sugar and Spice: Grocers and Groceries in Provincial...
Author: Jon Stobart (Professor of History, University of Northampton) ISBN: 9781283851329 Format: Electronic book text	$823.68
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Visual Marketing

Visual Marketing
Author: Michel Wedel , Rik Pieters ISBN: 9781283643054 Format: Electronic book text	$264.00
This comprehensive volume aims to further research and theory development in visual marketing. By bringing together... Read More >>

Memorable Customer Experiences

Memorable Customer Experiences
Author: Adam Lindgreen , Jo Vanhamme ISBN: 9781282295285 Format: Electronic book text	$369.47
Experiential marketing - or memorable customer experiences - is proving a popular tool amongst businesses seeking... Read More >>

Evolutionary Bases of Consumption

Evolutionary Bases of Consumption
Author: Gad Saad ISBN: 9781283608008 Format: Electronic book text	$422.40
The Evolutionary Bases of Consumption by Gad Saad applies Darwinian principles in understanding our consumption... Read More >>

CIM Coursebook Marketing Environment 07/08

CIM Coursebook Marketing Environment 07/08
Author: Mike Oldroyd ISBN: 9781280776328 Format: Electronic book text	$284.99
BH CIM Coursebooks are crammed with a range of learning objective questions, activities, definitions and summaries... Read More >>

Psychology of Entertainment Media, 2nd Edition, The: Blurring the Lines Between Entertainment and Persuasion

Psychology of Entertainment Media, 2nd Edition, The:...
Author: L J Shrum (University of Texas at San Antonio, USA) ISBN: 9781280661082 Format: Electronic book text	$211.20
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Gender, Culture, and Consumer Behavior

Gender, Culture, and Consumer Behavior
Author: Cele C Otnes (University of Illinois at Urbana-Champaign) , Linda Tuncay Zayer ISBN: 9781280661259 Format: Electronic book text	$184.80
This book covers the gamut of topics related to gender and consumer culture. Changing gender roles have forced scholars... Read More >>

Brick & Mortar Shopping in the 21st Century

Brick & Mortar Shopping in the 21st Century
Author: Tina Lowrey ISBN: 9781283643122 Format: Electronic book text	$224.40
This book explores how traditional retailing operates in the new competitive environment of a combined e-tailing... Read More >>

Consumer Culture and the Media: Magazines in the Public Eye

Consumer Culture and the Media: Magazines in the Public...
Author: Mehita Iqani, Dr , Mehita Dr Iqani ISBN: 9781283588430 Format: Electronic book text	$224.40
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Consumer Demographics and Behaviour: Markets Are People

Consumer Demographics and Behaviour: Markets Are People...
Author: Jo M Martins , Farhat Yusuf ISBN: 9781283456470 Format: Undefined	$419.76
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E-Marketing: Concepts, Methodologies, Tools, and Applications

E-Marketing: Concepts, Methodologies, Tools, and Applications...
Author: Information Resources Management Association (USA) ISBN: 9781280562259 Format: Electronic book text	$4870.80
The popularity of e-marketing has helped both small and large businesses to get their products and services message... Read More >>

Consumer Knowledge and Financial Decisions: Lifespan Perspectives

Consumer Knowledge and Financial Decisions: Lifespan...
Author: Douglas J Lamdin ISBN: 9781283440790 Format: Electronic book text	$525.36
Covering a range of perspectives including family/consumer science, law, sociology and public policy as well as... Read More >>

CIM Coursebook 05/06 Marketing Research and Information

CIM Coursebook 05/06 Marketing Research and Information...
Author: Matthew Housden ISBN: 9781283604574 Format: Electronic book text	$237.47
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Latinos, Inc.

Latinos, Inc.
Author: ISBN: 9781283571517 Format: Electronic book text	$76.43
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Credit Scoring, Response Modeling, and Insurance Rating: A Practical Guide to Forecasting Consumer Behavior

Credit Scoring, Response Modeling, and Insurance Rating:...
Author: Steven Finlay, Dr , Steven Dr Finlay ISBN: 9781283532662 Format: Electronic book text	$290.40
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Drucker on Marketing: Lessons from the World's Most Influential Business Thinker

Drucker on Marketing: Lessons from the World's Most...
Author: William Cohen ISBN: 9781283621595 Format: Electronic book text	$79.20
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Marketing Research with SAS Enterprise Guide

Marketing Research with SAS Enterprise Guide
Author: Kristof Coussement , Nathalie Demoulin ISBN: 9781283281942 Format: Electronic book text	$237.47
Many marketing researchers, companies and business schools need to use statistical procedures and accurately interpret... Read More >>

Social Choice and Individual Values

Social Choice and Individual Values
Author: Kenneth J Arrow (Harvard University, Massachusetts) , Adams University Professor Eric S Maskin (Harvard University) ISBN: 9781282241794 Format: Electronic book text	$76.03
<p>Originally published in 1951, Social Choice and Individual Values introduced Arrow's Impossibility Theorem... Read More >>

Learning from Winners

Learning from Winners
Author: Raymond Pettit ISBN: 9781283643689 Format: Electronic book text	$184.80
This book demonstrates how the best companies use the creative application of research, done up front, to produce... Read More >>

Transformative Consumer Research for Personal and Collective Well-Being

Transformative Consumer Research for Personal and Collective...
Author: David Glen Mick (University of Virginia, USA) , Simone Pettigrew (University of Western Australia) ISBN: 9781283353687 Format: Electronic book text	$303.60
Daily existence is more connected to consumer behaviors than ever before, raising many issues around well-being... Read More >>

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