Market research books

7571 books were found.

Sustainability Handbook

Sustainability Handbook
Author: Goran Broman , Karl-Henrik Robert ISBN: 9789144075495 Format: Paperback	$98.32
A unique and powerful set of tools and a roadmap for understanding relationship creation, development, and sustainability... Read More >>

Social Choice and Individual Values

Social Choice and Individual Values
Author: Kenneth J Arrow (Harvard University, Massachusetts) , Eric S Maskin ISBN: 9786613812919 Format: Electronic book text	$76.03
<p>Originally published in 1951, Social Choice and Individual Values introduced Arrow's Impossibility Theorem... Read More >>

7 Steps to Exceptional Customer Care

7 Steps to Exceptional Customer Care
Author: Dominique Ntirushwa ISBN: 9780985065157 Format: Paperback	$44.75
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Online Consumer Behavior: Theory and Research in Social Media, Advertising and E-tail

Online Consumer Behavior: Theory and Research in Social...
Author: Angeline Close Scheinbaum (The University of Texas at Austin, USA) ISBN: 9781848729698 Format: Hardback	$252.00
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Rocky Mountain Health Resorts; An Analytical Study of High Altitudes in Relation to the Arrest of Chronic Pulmonary Disease

Rocky Mountain Health Resorts; An Analytical Study of...
Author: Charles Denison ISBN: 9781236007889 Format: Paperback	$52.77
This historic book may have numerous typos and missing text. Purchasers can download a free scanned copy of the... Read More >>

SIRFs Up - Catching the Next Wave in Marketing: The Story of How Spend to Impact Response Functions (SIRFS), Algorithms and Software Are Changing The Face of Marketing

SIRFs Up - Catching the Next Wave in Marketing: The...
Author: Rex Briggs ISBN: 9781466337497 Format: Paperback	$63.33
SIRFs-Up engrosses the reader in the world of blue-chip marketers including Victoria's Secret, AB-InBev, Coca-Cola,... Read More >>

Qualifizieren für eine global vernetzte Ökonomie: Vorreiter IT-Branche: Analysen, Erfolgsfaktoren, Best Practices

Qualifizieren für eine global vernetzte Ökonomie: Vorreiter...
Author: Andreas Boes , Andrea Baukrowitz ISBN: 9783834932433 Format: Paperback	$103.47
Praktiker und Entscheider aus Unternehmen, Verbänden und Politik finden in diesem Sammelband fundierte Antworten... Read More >>

Power in the 21st Century: International Security and International Political Economy in a Changing World

Power in the 21st Century: International Security and...
Author: Enrico Fels , Jan-Frederik Kremer ISBN: 9783642250811 Format: Hardback	$290.37
Scholars from the fields of international relations, international political economy, economics and security studies... Read More >>

Preferences, Value, Choice, and Welfare

Preferences, Value, Choice, and Welfare
Author: Herbert a Simon and Hilldale Professor Daniel M Hausman (University of Wisconsin, Madison Department of Philosophy, University of Wisconsin-Madison) ISBN: 9781280568879 Format: Undefined	$285.12
This book is about preferences, principally as they figure in economics. It also explores their uses in everyday... Read More >>

Better, Stronger, Faster: The Myth of American Decline . . . and the Rise of a New Economy

Better, Stronger, Faster: The Myth of American Decline...
Author: Daniel Gross ISBN: 9781451621280 Format: Hardback	$68.64
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All Eyes East: Lessons from the Front Lines of Marketing to China's Youth

All Eyes East: Lessons from the Front Lines of Marketing...
Author: M. Bergstrom ISBN: 9780230120624 Format: Hardback	$103.47
All Eyes East: How Chinese Youth will Revolutionize Global Marketing provides brands looking to capitalize on this... Read More >>

The Chipotle Effect: The changing landscape of the American Social Consumer and how Fast Casual is impacting the future of restaurants.

The Chipotle Effect: The changing landscape of the American...
Author: Paul Barron ISBN: 9780615593968 Format: Paperback	$65.87
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Unveiling Fashion: Business, Culture, and Identity in the Most Glamorous Industry

Unveiling Fashion: Business, Culture, and Identity in...
Author: F. Godart ISBN: 9781349347452 Format: Paperback	$103.47
Proposing a comprehensive account of the global fashion industry this book aims to present fashion as a social and... Read More >>

Unveiling Fashion: Business, Culture, and Identity in the Most Glamorous Industry

Unveiling Fashion: Business, Culture, and Identity in...
Author: F. Godart ISBN: 9780230358355 Format: Hardback	$131.97
Proposing a comprehensive account of the global fashion industry this book aims to present fashion as a social and... Read More >>

Brandwashed

Brandwashed
Author: Martin Lindstrom ISBN: 9789573269762 Format: Paperback	$79.73
Chinese edition of Brandwashed by Martin Lindstrom. In Traditional Chinese. Distributed by Tsai Fong Books, Inc.... Read More >>

Greed, Inc.: Why Corporations Rule the World and How We Let It Happen

Greed, Inc.: Why Corporations Rule the World and How...
Author: Wade Rowland ISBN: 9781611453485 Format: Paperback	$39.47
Greed, Inc. is a seething indictment of modern corporations that enjoy the legal status of individuals but are not... Read More >>

Online Consumer Behavior

Online Consumer Behavior
Author: Angeline G G Close ISBN: 9786613641847 Format: Electronic book text	$234.27
<p>Social media (e.g., Facebook, LinkedIn, Groupon, Twitter) have changed the way consumers and advertisers behave.... Read More >>

Online Consumer Behavior: Theory and Research in Social Media, Advertising and E-Tail

Online Consumer Behavior: Theory and Research in Social...
Author: Angeline G Close (University of Texas at Austin, USA University of Nevada, USA University of Nevada, USA) ISBN: 9781280664915 Format: Electronic book text	$237.60
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World Consumer Lifestyles Databook

World Consumer Lifestyles Databook
Author: Euromonitor International ISBN: 9781842645581 Format: Book	$1254.00
World Consumer Lifestyles Databook is full of hard-to-research statistics highlighting similarities and differences... Read More >>

Creating Blockbusters!

Creating Blockbusters!
Author: Gene Del Vecchio ISBN: 9781455615292 Format: Hardback	$65.87
Suitable for screenwriters, novelists, this title provides practical, tried-and-tested advice - from addressing... Read More >>

Information Propagation on the Web 2.0: Two Essays on the Propagation of User-Generated Content and How It Is Affected by Social Networks

Information Propagation on the Web 2.0: Two Essays on...
Author: Mark Elsner ISBN: 9783631617472 Format: Hardback	$67.79
The diffusion of the Internet has considerably changed the basic principles of information exchange into a structure... Read More >>

The Psychology of Entertainment Media, 2nd Edition

The Psychology of Entertainment Media, 2nd Edition
Author: L J J Shrum ISBN: 9786613638014 Format: Electronic book text	$237.60
<p>In this volume, psychologists and communication experts present theory on understanding and predicting how learning... Read More >>

Handbook of Research on International Advertising

Handbook of Research on International Advertising
Author: Shintaro Okazaki ISBN: 9781848448582 Format: Hardback	$532.00
The Handbook of Research on International Advertising presents the latest thinking, experiences and results in a... Read More >>

Handbook of Tourist Behavior: Theory & Practice

Handbook of Tourist Behavior: Theory & Practice
Author: Metin Kozak , Alain Decrop (Namur University, Belgium) ISBN: 9780415542814 Format: Paperback	$116.00
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Modern Marketing Research : Concepts, Methods, and Cases (with Qualtrics Printed Access Card)

Modern Marketing Research : Concepts, Methods, and Cases...
Author: James Taylor , Thomas Kinnear ISBN: 9781133188964 Format: Mixed media product	$393.23
Illustrative and analytical, MODERN MARKETING RESEARCH: CONCEPTS, METHODS, AND CASES, 2nd Edition is a comprehensive... Read More >>

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