Market research books

The easy money that flowed through the banking system prior to 2008 fueled a boom in buy-outs. Now it is gone, how...  Read More >>

<p>This book demonstrates how the best companies use the creative application of research, done up front, to produce...  Read More >>

<p>This comprehensive volume aims to further research and theory development in visual marketing. By bringing together...  Read More >>

<p>This book explores how traditional retailing operates in the new competitive environment of a combined e-tailing...  Read More >>

This book shows how companies can implement social innovation and presents new social business models that can be...  Read More >>

Based on information and excerpts from Silver Lake Publishing's bestselling tech reference Merritt Risk Management...  Read More >>

​​This book takes readers on a unique journey across some of the most debated implications of the rise of the Chinese...  Read More >>

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2012 Reprint of 1930 Edition. Exact facsimile of the original edition, not reproduced with Optical Recognition Software....  Read More >>

<p>The Evolutionary Bases of Consumption by Gad Saad applies Darwinian principles in understanding our consumption...  Read More >>

In response to the increasing complexity of markets, this book challenges the traditional, functional role of marketing...  Read More >>

A Functional Approach to Marketing Research is intended for business owners, decision makers and managers who want...  Read More >>

Are you really living a clean life-or are you unknowingly a sinner every single day? This thought-provoking book...  Read More >>

The convergence of the Internet and mobile telephony in the late 1990s produced a revolutionary business management...  Read More >>

With an ever increasing globalization of the economy, rapid technological progress, and intensifying competition,...  Read More >>

With a revised understanding of the science and philosophy behind human needs, businesses will be better equipped...  Read More >>

Taking you inside the day to day workplace life of a retail sales employee.  Read More >>

Quantitative marketing has been gaining importance during the last decade. This is indicated by the growing number...  Read More >>

Das Lexikon deckt alle relevanten Aspekte der Marktforschung ab und gibt einen umfassenden Überblick über die Grundlagen....  Read More >>

The recent focus on the one percent, a group that has come to be associated with wealth and power, obscures where...  Read More >>

This Handbook examines the area of consumer behaviour from the perspective of current developments and developing...  Read More >>

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Who owns the marketplace? Is it business - or the customer? This book lays out a map for an economy driven by consumer...  Read More >>

Who owns the marketplace? Is it business - or the customer? This book lays out a map for an economy driven by consumer...  Read More >>

​Advances in Advertising Research are published by the European Advertising Academy (EAA). This book provides state-of-the-art...  Read More >>