Market research books

7571 books were found.

Shaping Efficient Employer Branding Strategies to Target Generation Y: A Cross-National Perspective on Recruitment Marketing

Shaping Efficient Employer Branding Strategies to Target...
Author: Elena Hubschmid ISBN: 9781299550803 Format: Electronic book text	$226.91
Using the methods of moderated multiple regressions and simple slopes analysis, the author develops an explicit... Read More >>

Advertising Exposure, Memory and Choice

Advertising Exposure, Memory and Choice
Author: Andrew A Mitchell ISBN: 9781299695665 Format: Electronic book text	$369.60
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Review of Marketing Research

Review of Marketing Research
Author: Naresh K Malhotra, Dr (Georgia Institute of Technology, Atlanta, USA) ISBN: 9781299718418 Format: Electronic book text	$427.52
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At the Intersection of Education, Marketing, and Transformation

At the Intersection of Education, Marketing, and Transformation...
Author: Sabra Brock ISBN: 9781299991378 Format: Undefined	$118.80
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Public Administration Reform: Market Demand from Public Organizations

Public Administration Reform: Market Demand from Public...
Author: Yogesh K Dwivedi (Swansea University, UK) , Mahmud Shareef (North South University, Bangladesh) ISBN: 9781306132374 Format: Electronic book text	$356.40
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Rethinking Social Distinction

Rethinking Social Distinction
Author: Jean-Pascal Daloz (King's College) ISBN: 9781299951679 Format: Electronic book text	$237.60
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Marketing Information: A Strategic Guide for Business and Finance Libraries

Marketing Information: A Strategic Guide for Business...
Author: Michael R Oppenheim , Wendy Diamond Mulcahy ISBN: 9781306111676 Format: Electronic book text	$211.20
An extensive guide serves as a strategic bibliography, covering over 200 printed books and serials, subscription... Read More >>

Third Party Product Reviews and Consumer Behaviour: A Dichotomous Measuring Via Rasch, Paired Comparison and Graphical Chain Models

Third Party Product Reviews and Consumer Behaviour:...
Author: ISBN: 9781299701748 Format: Electronic book text	$211.07
Third-Party Product Reviews (TPPRs) are neutral (as far as the producers' interests are concerned) and consumer-orientated... Read More >>

Cambridge Marketing Handbook: Communications

Cambridge Marketing Handbook: Communications
Author: Steve Bax , Paul Woodhouse ISBN: 9781306153973 Format: Undefined	$131.87
Cambridge Marketing Handbook: Marketing Communications looks at the contemporary integrated communications mix,... Read More >>

Cambridge Marketing Handbook: Research

Cambridge Marketing Handbook: Research
Author: Steve Bax ISBN: 9781306153966 Format: Undefined	$131.87
A guide to the key things that all marketers need to know about marketing research. It takes the reader step by... Read More >>

Interview Techniques for UX Practitioners

Interview Techniques for UX Practitioners
Author: Chauncey Wilson ISBN: 9781306167918 Format: Electronic book text	$63.20
Much of the work of user-centered design practitioners involves some type of interviewing. While interviewing is... Read More >>

Untold Millions: Secret Truths about Marketing to Gay and Lesbian Consumers

Untold Millions: Secret Truths about Marketing to Gay...
Author: Phd John Dececco , Grant Lukenbill ISBN: 9781306187664 Format: Electronic book text	$506.75
The first definitive book on researching gay and lesbian market behavior, Untold Millions: The Truth About Gay and... Read More >>

Negative Political Advertising: Coming of Age

Negative Political Advertising: Coming of Age
Author: Karen S Johnson-Cartee , Professor Gary Copeland (UNIV OF CALIFORNIA DAVIS) ISBN: 9781306216432 Format: Electronic book text	$303.60
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Multinationals and Global Consumers: Tension, Potential and Competition

Multinationals and Global Consumers: Tension, Potential...
Author: T S Chan , Geng Cui ISBN: 9781306285360 Format: Electronic book text	$277.20
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Globalization, Culture, and Branding: How to Leverage Cultural Equity for Building Iconic Brands in the Era of Globalization

Globalization, Culture, and Branding: How to Leverage...
Author: Carlos J Torelli ISBN: 9781306286114 Format: Electronic book text	$264.00
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Innovations in Services Marketing and Management: Strategies for Emerging Economies

Innovations in Services Marketing and Management: Strategies...
Author: Anita Goyal (Indian Institute of Management (IIM), Lucknow, India) ISBN: 9781299963306 Format: Electronic book text	$488.40
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Careers as a Marketing and Public Relations Specialist:

Careers as a Marketing and Public Relations Specialist:...
Author: Daniel Harmon ISBN: 9781306306188 Format: Electronic book text	$87.78
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Wine Economics: Quantitative Studies and Empirical Applications

Wine Economics: Quantitative Studies and Empirical Applications...
Author: Marie-Claude Pichery ISBN: 9781299951556 Format: Electronic book text	$316.80
The book proposes an overview of the research conducted to date in the field of wine economics. All of these contributions... Read More >>

Neuromarketing for Dummies

Neuromarketing for Dummies
Author: Stephen Genco , Andrew Pohlmann ISBN: 9781306450485 Format: Electronic book text	$60.69
Learn how to use neuromarketing and understand the science behind it Neuromarketing is a controversial new field... Read More >>

Sex in Consumer Culture: The Erotic Content of Media and Marketing

Sex in Consumer Culture: The Erotic Content of Media...
Author: Tom Reichert (University of North Texas) , Jacqueline Lambiase ISBN: 9781306049931 Format: Electronic book text	$369.60
Sex in Consumer Culture: The Erotic Content of Media and Marketing considers the use of sex to promote brands, magazines,... Read More >>

Global and Multinational Advertising

Global and Multinational Advertising
Author: Basil G Englis ISBN: 9781306143493 Format: Electronic book text	$395.87
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Brand Romance: Using the Power of High Design to Build...
Author: Yasushi Kusume , Neil Gridley ISBN: 9781306556354 Format: Electronic book text	$124.08
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Vertrauensgestaltung in Der Beziehung Zwischen Nonprofit-Organisation Und Spender

Vertrauensgestaltung in Der Beziehung Zwischen Nonprofit-Organisation...
Author: Ronja Gresel ISBN: 9781306561464 Format: Electronic book text	$611.24
Fur die Erzielung langfristiger Spenderbeziehungen ist das Vertrauen eines Spenders in eine Nonprofit-Organisation... Read More >>

How to Measure Digital Marketing

How to Measure Digital Marketing
Author: Laurent Flores ISBN: 9781306550864 Format: Electronic book text	$97.68
Digital marketing has become a necessity for almost all companies and organizations across the globe. However, few... Read More >>

Innovation Behavior of Older Consumers: An Empirical Analysis of Older and Younger Consumers' Determinants of Consumer Electronic Products Ownership

Innovation Behavior of Older Consumers: An Empirical...
Author: Armin Tank ISBN: 9781306558846 Format: Electronic book text	$625.47
Connects important aspects of two subject matters and identifies existing differences in the consumer behavior of... Read More >>

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