Market research books

7571 books were found.

Prove It with Pictures: Building an Audience that Cares about You

Prove It with Pictures: Building an Audience that Cares...

Author: Pierre Walters
ISBN: 9781489558992
Format: Paperback
$52.77

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Generation Y: Shopping and Entertainment in the Digital Age

Generation Y: Shopping and Entertainment in the Digital...

Author: M. Leanne Lachman ,  Deborah L. Brett
ISBN: 9780874202793
Format: Paperback
$34.19

Based on a 2013 survey, this report details the shopping habits of American 18- to 35-year-olds. With valuable input...  Read More >>

Managerial Discretion and Performance in China: Towards Resolving the Discretion Puzzle for Chinese Companies and Multinationals

Managerial Discretion and Performance in China: Towards...

Author: Hagen Wülferth
ISBN: 9783642358364
Format: Hardback
$336.35

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E-Marketing in Developed and Developing Countries: Emerging Practices

E-Marketing in Developed and Developing Countries: Emerging...

Author: Hatem El-Gohary ,  Riyad Eid
ISBN: 9781466639546
Format: Hardback
$394.95

""This book creates a deeper understanding of the policies and practices that are involved in a successful e-marketing...  Read More >>

For What It's Worth: Business Wisdom from a Pawnbroker

For What It's Worth: Business Wisdom from a Pawnbroker...

Author: Les Gold ,  Walter Dixon
ISBN: 9798200629183
Format: Audio
$121.31

"The star of the reality TV show ""Hardcore Pawn"" shares his street-smart, hard-bargaining business skills."  Read More >>

Marketing im Coaching - Coaching-Studie 2013

Marketing im Coaching - Coaching-Studie 2013

Author: Christiane Grabow
ISBN: 9781489523051
Format: Paperback
$53.69

"Im März und April 2013 hat Christiane Grabow mit ihrer Firma world wide coach zwei Umfragen durchgeführt: eine...  Read More >>

Open Evaluation: Integrating Users into the Selection of New Product Ideas

Open Evaluation: Integrating Users into the Selection...

Author: Jörg Haller
ISBN: 9783834944863
Format: Paperback
$145.17

Selecting new product or service ideas that are worthwhile to be exploited has always been a major challenge to...  Read More >>

America's Romance with the English Garden

America's Romance with the English Garden

Author: Thomas J. Mickey
ISBN: 9780821420355
Format: Paperback
$43.95

The 1890s saw a revolution in advertising. Cheap paper, faster printing, rural mail delivery, railroad shipping,...  Read More >>

Friction Free Sales and Marketing: Three Types Of Psychological Resistance - Which Stop Your Customers From Buying?

Friction Free Sales and Marketing: Three Types Of Psychological...

Author: Matt Fox
ISBN: 9781484937518
Format: Paperback
$34.24

Your customer feels resistant. It's a natural response whenever you attempt to influence someone. There are...  Read More >>

The Architecture of Image: Branding Your Professional Practice

The Architecture of Image: Branding Your Professional...

Author: Craig Park
ISBN: 9780989338202
Format: Paperback
$65.87

The brand of the professional service firm is one of the most misunderstood and often under-utilized tools used...  Read More >>

Consumer Research Methods

Consumer Research Methods

Author: James Fitchett ,  Andrea Davies
ISBN: 9781446208502
Format: Hardback
$1837.13

This collection offers a comprehensive and illuminating overview of the main methods used in consumer research and...  Read More >>

Ethical Chic: The Inside Story of the Companies We Think We Love

Ethical Chic: The Inside Story of the Companies We Think...

Author: Fran Hawthorne
ISBN: 9781299562646
Format: Electronic book text
$68.51

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Echoes of the Mekong

Echoes of the Mekong

Author: Peter A Huchthausen ,  Nguyen Thi Lung
ISBN: 9781470888794
Format: Audio
$79.07

In 1967, a river patrol officer on Vietnams Mekong River Delta, rescued a badly wounded Vietnamese child and arranged...  Read More >>

Essentials of Marketing Research

Essentials of Marketing Research

Author: Naresh Malhotra ,  David Birks
ISBN: 9780273724339
Format: Paperback
$212.15

Essentials of Marketing Research offers a balance of contemporary theory, European case material and software to...  Read More >>

2012 Consumer Action Handbook

2012 Consumer Action Handbook

Author: U S General Services Administration
ISBN: 9781484866801
Format: Paperback
$25.74

This everyday guide to being a smart shopper is full of helpful tips about preventing identity theft, understanding...  Read More >>

Food Consumer Science: Theories, Methods and Application to the Western Balkans

Food Consumer Science: Theories, Methods and Application...

Author: Dominique Barjolle ,  Matthew Gorton
ISBN: 9789400759459
Format: Hardback
$290.37

This book explores the main methods, models, and approaches of food consumer science applied to six countries of...  Read More >>

The Consistent Consumer Revised and Expanded

The Consistent Consumer Revised and Expanded

Author: Ken Beller ,  Steve Weiss
ISBN: 9780980138290
Format: Paperback
$47.39

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Influence in 30 Minutes - The Expert Guide to Robert B. Cialdini's Critically Acclaimed Book

Influence in 30 Minutes - The Expert Guide to Robert...

Author: The 30 Minute Expert Series
ISBN: 9781623151515
Format: Paperback
$18.45

Why did thirty-eight neighbors in New York City observe a woman's cry for help yet fail to respond to her murder?...  Read More >>

Blind Spot: Why We Fail to See the Solution Right in Front of Us: How Finding a Solution to One of the World's Greatest Mysteries with the Verifier Method Changes the Way We Approach Success

Blind Spot: Why We Fail to See the Solution Right in...

Author: Gordon Rugg ,  Joseph D'Agnese
ISBN: 9780062097903
Format: Hardback
$73.89

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Managing Customer Trust, Satisfaction, and Loyalty through Information Communication Technologies

Managing Customer Trust, Satisfaction, and Loyalty through...

Author: Riyad Eid
ISBN: 9781466636316
Format: Hardback
$394.95

Due to the growth of internet and mobile applications, relationship marketing continues to evolve as technology...  Read More >>

Latest Reading Guide

NOV RG 20252

 

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