Market research books

Beyond incentives and discounts-the NEW secret to customer and employee loyalty! A leader at the intersection of...  Read More >>

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The new secret to driving Loyalty that pays. Once revolutionary, loyalty programs designed to differentiate products...  Read More >>

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The partnership between India and Taiwan is situated in a virtual maze of complex political factors.  Read More >>

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Review of Marketing Research  Read More >>

Serving as a helpful resource for practitioners as well as students of event marketing, this book focuses on successful...  Read More >>

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This book describes in detail China's complex tax system and policies. It also offers a country-by-country analysis...  Read More >>

Das Wissen um die personale Identitat ist einer der wichtigsten Erfolgsfaktoren in der heutigen Wirtschaft und Gesellschaft....  Read More >>

With his architectural background, the author demonstrates how a design methodology, not commonly adopted in scientific...  Read More >>

""This book provides a broad investigation into the use of social technologies in business practices through theoretical...  Read More >>

""This book highlights empirical research, theoretical frameworks, and relevant models on the understanding and...  Read More >>

The Practice of Market Research offers a comprehensive and understandable account of the techniques and practical...  Read More >>

Transnational Marketing and Transnational Consumers are becoming increasingly common in today's globalizing and...  Read More >>

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Many people, especially new business owners, tend to confuse advertising with marketing. However, there is a significant...  Read More >>

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Many of todays consumers turn automatically to brand name products and services, in spite of their one-size-fits-all...  Read More >>

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