Market research books

7571 books were found.

Analyzing Strategic Behavior in Business and Economics

Analyzing Strategic Behavior in Business and Economics...
Author: Thomas J Webster (Brown University, Rhode Island) ISBN: 9781306548090 Format: Electronic book text	$263.97
This textbook is an introduction to game theory, which is the systematic analysis of decision-making in interactive... Read More >>

Fashion Branding and Consumer Behaviors: Scientific Models

Fashion Branding and Consumer Behaviors: Scientific...
Author: ISBN: 9781306693332 Format: Electronic book text	$340.56
Fashion Branding and Consumer Behaviors presents eye-opening theory, literature review and original research on... Read More >>

Kunden-Werben-Kunden-Programme - Facetten Der Anreizsystemgestaltung

Kunden-Werben-Kunden-Programme - Facetten Der Anreizsystemgestaltung...
Author: Christoph Look ISBN: 9781306713214 Format: Electronic book text	$796.14
Die Reizuberflutung von Konsumenten - gerade auch im Zeitalter der sozialen Netzwerke - ruckt die Frage nach effektiver... Read More >>

Scaling Methods

Scaling Methods
Author: Peter Dunn-Rankin , Gerald A Knezek ISBN: 9781306573795 Format: Electronic book text	$427.55
The primary tasks of ordering, categorical ratings, free clustering, and similarity judgments are emphasized in... Read More >>

Capturing Customer Equity: Moving from Products to Customers

Capturing Customer Equity: Moving from Products to Customers...
Author: David Bejou (Virginia State University, USA) , R Gopalkrishnan ISBN: 9781306872614 Format: Electronic book text	$506.75
One of the most important new concepts in marketing is customer equity--here's the essential information you need... Read More >>

Hello, My Name Is Awesome: How to Create Brand Names...
Author: Alexandra Watkins ISBN: 9781322031293 Format: Electronic book text	$65.87
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Bling Dynasty, The: Why the Reign of Chinese Luxury Shoppers Has Only Just Begun

Bling Dynasty, The: Why the Reign of Chinese Luxury...
Author: Erwan Rambourg ISBN: 9781322024479 Format: Electronic book text	$92.27
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Creating a Sustainable Brand
Author: Henk Campher ISBN: 9781322070834 Format: Electronic book text	$237.60
Sustainable brands may have started as 'doing less harm', but... Read More >>

Luxury Market in Brazil, The: Market Opportunities and Potential

Luxury Market in Brazil, The: Market Opportunities and...
Author: Claudio Diniz ISBN: 9781322107288 Format: Electronic book text	$277.20
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Developing Churn Models Using Data Mining Techniques and Social Network Analysis

Developing Churn Models Using Data Mining Techniques...
Author: Goran Klepac (Raiffeisenbank Austria Zagreb, Croatia) , Robert Kopal (University College for Law and Finance Effectus Zagreb, Croatia & University College for Applied Computer Engineering Algebra Zagreb, Croatia) ISBN: 9781322131344 Format: Electronic book text	$488.40
Churn prediction, recognition, and mitigation have become essential topics in various industries. As a means for... Read More >>

Fashioning the Nineteenth Century

Fashioning the Nineteenth Century
Author: Cristina Giorcelli , Professor Paula Rabinowitz ISBN: 9781322154206 Format: Electronic book text	$198.00
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Cultural Psychology

Cultural Psychology
Author: Durairaj Maheswaran , Sharon Shavitt ISBN: 9781322179391 Format: Electronic book text	$261.23
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Sportkonsum in Deutschland: Empirische Analysen Zur Allokation Von Zeit Und Geld Fur Sport

Sportkonsum in Deutschland: Empirische Analysen Zur...
Author: Christian Alfs ISBN: 9781322171463 Format: Electronic book text	$131.97
?Christian Alfs analysiert den Sportkonsum von Privathaushalten in Deutschland: Wie viel Zeit und Geld investiert... Read More >>

Corporate Social Responsibility Und Die Kaufentscheidung Der Konsumenten

Corporate Social Responsibility Und Die Kaufentscheidung...
Author: Christoph Schleer ISBN: 9781322171753 Format: Electronic book text	$158.37
?Umweltfreundliche Technologien, ressourcenschonende Herstellungsverfahren, faire Arbeits-bedingungen immer mehr... Read More >>

Getting Motivated by Ernest Dichter

Getting Motivated by Ernest Dichter
Author: Ernest Dichter ISBN: 9781322458717 Format: Electronic book text	$231.11
Getting Motivated by Ernest Dichter: The Secret Behind Individual Motivations by the Man Who Was Not Afraid to Ask... Read More >>

Trend Management Toolkit

Trend Management Toolkit
Author: Anne Lise Kjaer ISBN: 9781322295497 Format: Electronic book text	$95.04
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Consumer Casualties

Consumer Casualties
Author: Junmin Wan ISBN: 9781322403137 Format: Electronic book text	$277.20
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Dance, Consumerism, and Spirituality

Dance, Consumerism, and Spirituality
Author: C S Walter ISBN: 9781322402253 Format: Electronic book text	$237.60
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Capitalism and the Consumer

Capitalism and the Consumer
Author: Fred Henderson ISBN: 9781322434490 Format: Electronic book text	$290.40
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John Maynard Keynes and the Economy of Trust

John Maynard Keynes and the Economy of Trust
Author: Donatella Padua ISBN: 9781322238944 Format: Electronic book text	$178.20
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Consumer Behaviour

Consumer Behaviour
Author: Gordon R Foxall ISBN: 9781322434698 Format: Electronic book text	$290.40
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Consumer Behaviour and Economic Growth

Consumer Behaviour and Economic Growth
Author: Henri Baudet , Henk Van Der Meulen ISBN: 9781322434889 Format: Electronic book text	$330.00
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Transformational Public Service: Portraits of Theory in Practice

Transformational Public Service: Portraits of Theory...
Author: Cheryl King (Department of Psychiatry at the University of Michigan, Ann Arbor, Michigan) , Lisa Zanetti ISBN: 9781322508542 Format: Electronic book text	$417.12
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Readings in Advertising, Society, and Consumer Culture

Readings in Advertising, Society, and Consumer Culture...
Author: Roxanne Hovland , Joyce Wolburg ISBN: 9781322508771 Format: Electronic book text	$554.40
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Marketing Theory: Foundations, Controversy, Strategy, and Resource-Advantage Theory

Marketing Theory: Foundations, Controversy, Strategy,...
Author: Shelby D Hunt ISBN: 9781322508917 Format: Electronic book text	$554.40
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