Market research books

7571 books were found.

Innovation Behavior of Older Consumers: An Empirical Analysis of Older and Younger Consumers’ Determinants of Consumer Electronic Products Ownership

Innovation Behavior of Older Consumers: An Empirical...
Author: Armin Tank ISBN: 9783631641491 Format: Hardback	$146.45
This book picks up two mega trends: The demographic change of many western industrial nations and the increased... Read More >>

Communicating Sustainability for the Green Economy

Communicating Sustainability for the Green Economy
Author: Lynn R Kahle , Eda Gurel-Atay ISBN: 9780765636812 Format: Paperback	$131.00
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Strategic Outsourcing: The Alchemy to Business Transformation in a Globally Converged World

Strategic Outsourcing: The Alchemy to Business Transformation...
Author: Bharat Vagadia ISBN: 9783642271021 Format: Paperback	$145.17
This book provides a road-map to successful implementation of strategic outsourcing programmes, providing down-to-earth... Read More >>

Communicating Sustainability for the Green Economy

Communicating Sustainability for the Green Economy
Author: Lynn R Kahle , Eda Gurel-Atay ISBN: 9780765636805 Format: Hardback	$462.00
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Enacting Globalization: Multidisciplinary Perspectives on International Integration

Enacting Globalization: Multidisciplinary Perspectives...
Author: L. Brennan , Louis Brennan (Trinity College, Dublin, Ireland) ISBN: 9781349472468 Format: Paperback	$145.17
Enacting Globalization consists of a rich set of papers with a variety of disciplinary perspectives, focusing on... Read More >>

The Challenge for Japanese Multinationals: Strategic Issues for Global Management

The Challenge for Japanese Multinationals: Strategic...
Author: H. Takahashi ISBN: 9781349455607 Format: Paperback	$290.37
The Challenge for Japanese Multinationals is about strategic issues of modern management from the view of global... Read More >>

The Challenge for Japanese Multinationals: Strategic Issues for Global Management

The Challenge for Japanese Multinationals: Strategic...
Author: H. Takahashi ISBN: 9781137307590 Format: Hardback	$232.85
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Hooked: How to Build Habit-Forming Products

Hooked: How to Build Habit-Forming Products
Author: Nir Eyal , Ryan Hoover ISBN: 9781494277536 Format: Paperback	$79.07
Twitter, Instagram, Pinterest. These are more than just products, they are habits - apps we turn to without thinking.... Read More >>

Neuromarketing For Dummies

Neuromarketing For Dummies
Author: Stephen J. Genco , Andrew P. Pohlmann ISBN: 9781118518588 Format: Paperback	$34.95
Learn how to use neuromarketing and understand the science behind it Neuromarketing is a controversial new... Read More >>

Online Channel Integration: Value Creation and Customer Reactions in Online and Physical Stores

Online Channel Integration: Value Creation and Customer...
Author: Jochen Binder ISBN: 9783658045722 Format: Paperback	$145.17
Today, most firms employ online and offline distribution channels. Jochen Binder investigates how, why, and to what... Read More >>

333 Keywords Marktforschung: Grundwissen für Manager

333 Keywords Marktforschung: Grundwissen für Manager...
Author: Springer Fachmedien Wiesbaden ISBN: 9783658035402 Format: Paperback	$46.55
Von der Ablenkungsfrage über die Conjoint-Analyse und Matched Samples bis zum Zentralitätseffekt: Die Sprache der... Read More >>

Brand Romance: Using the Power of High Design to Build...
Author: Y. Kusume , N. Gridley ISBN: 9781137369000 Format: Hardback	$116.41
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Retail Branding and Store Loyalty: Analysis in the Context of Reciprocity, Store Accessibility, and Retail Formats

Retail Branding and Store Loyalty: Analysis in the Context...
Author: ISBN: 9781306201629 Format: Electronic book text	$211.17
Marketers and retailers have to understand how to manage different consumer perception levels of retail brands,... Read More >>

It's Not the Size of the Data -- It's How You Use It

It's Not the Size of the Data -- It's How You Use It...
Author: Dr Koen Pauwels ISBN: 9781306415576 Format: Electronic book text	$79.07
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Moment of Clarity, The: Using the Human Sciences to Solve Your Toughest Business Problems

Moment of Clarity, The: Using the Human Sciences to...
Author: Christian Madsbjerg , Mikkel Rasmussen ISBN: 9781306433839 Format: Electronic book text	$73.92
Businesses need a new type of problem solving. Why? Because they are getting people wrong. Traditional problem-solving... Read More >>

Toward a Metatheory of Economic Bubbles: Socio-Political and Cultural Perspectives

Toward a Metatheory of Economic Bubbles: Socio-Political...
Author: Nikhilesh Dholakia (University of Rhode Island, USA) , Romeo V Turcan ISBN: 9781306460408 Format: Electronic book text	$178.20
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Measuring Advertising Effectiveness

Measuring Advertising Effectiveness
Author: William D Wells (Univ. of Minnesota) ISBN: 9781306482660 Format: Electronic book text	$343.20
This volume includes edited and revised versions of the papers delivered and discussed at the recent Advertising... Read More >>

Prepare to Defend Yourself ... How to Navigate the Healthcare System and Escape with Your Life

Prepare to Defend Yourself ... How to Navigate the Healthcare...
Author: Dr Matthew Minson, M.D. ISBN: 9781306517614 Format: Electronic book text	$60.72
Do you really need to pay that outstanding balance with the hospital? Do you know the differences between a nurse... Read More >>

Brand Strategist's Guide to Desire, The: How to Give...
Author: Anna Simpson, (Jo ISBN: 9781306551168 Format: Electronic book text	$118.80
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Preisdifferenzierung Aus Kundensicht: Eine Verhaltenswissenschaftliche Untersuchung Wahrgenommener Komplexitat Von Preisdifferenzierung

Preisdifferenzierung Aus Kundensicht: Eine Verhaltenswissenschaftliche...
Author: Rebecca Winkelmann ISBN: 9781306558839 Format: Electronic book text	$497.46
Obwohl die Preisdifferenzierung sowohl im Rahmen der mikrookonomischen Preistheorie als auch im Marketing ein wichtiges... Read More >>

The Handbook of Attitudes

The Handbook of Attitudes
Author: Dolores Albarracin , Blair T Johnson (University of Connecticut) ISBN: 9781306641012 Format: Electronic book text	$330.00
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Harnessing the Power of Social Media and Web Analytics

Harnessing the Power of Social Media and Web Analytics...
Author: Anteneh Ayanso (Brock University, Canada) , Kaveepan Lertwachara (California Polytechnic State University, USA) ISBN: 9781306695459 Format: Electronic book text	$567.60
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Consumer Innovation at the Base of the Pyramid: Emerging Patterns of User Innovation in a Resource-Scarce Setting

Consumer Innovation at the Base of the Pyramid: Emerging...
Author: ISBN: 9781306710213 Format: Electronic book text	$211.17
Approximately one-third of the world s population lives in poverty at the global Base of the economic Pyramid (BoP).... Read More >>

Discourse of Online Consumer Reviews

Discourse of Online Consumer Reviews
Author: Camilla Vasquez ISBN: 9781306725866 Format: Electronic book text	$955.68
The Discourse of Online Reviews is the first book to provide an account of the discursive, pragmatic and rhetorical... Read More >>

Crm Systems in Industrial Companies: Intra- And Inter-Organizational Effects

Crm Systems in Industrial Companies: Intra- And Inter-Organizational...
Author: Andrea Perna , Enrico Baraldi ISBN: 9781306734950 Format: Electronic book text	$303.60
CRM Systems in Industrial Companies contributes new knowledge on Customer Relationship Management (CRM) in the field... Read More >>

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