Market research books

7571 books were found.

Akzeptanz von Elektromobilität: Entwicklung und Validierung eines Modells unter Berücksichtigung der Nutzungsform des Carsharing

Akzeptanz von Elektromobilität: Entwicklung und Validierung...
Author: Ludwig Fazel ISBN: 9783658050894 Format: Hardback	$181.10
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Collecting in a Consumer Society

Collecting in a Consumer Society
Author: Russell Belk (University of Utah, Salt Lake City, USA) ISBN: 9781283962148 Format: Electronic book text	$459.36
This groundbreaking book examines the relationship between the development of the consumer society and the rise... Read More >>

Prepare to Defend Yourself ... How to Navigate the Healthcare System and Escape with Your Life

Prepare to Defend Yourself ... How to Navigate the Healthcare...
Author: Matthew Minson ISBN: 9781623491154 Format: Paperback	$47.30
Matthew Minson, a physician and disaster medicine and healthcare policy expert, pulls back the examination room... Read More >>

Tweening the Girl: The Crystallization of the Tween Market

Tweening the Girl: The Crystallization of the Tween...
Author: Sharon R. Mazzarella , Natalie Coulter ISBN: 9781433121760 Format: Hardback	$532.62
Relying predominantly upon a textual analysis of trade publications from the 1980s and early 1990s, the book eloquently... Read More >>

Handbook of Research on Consumerism in Business and Marketing: Concepts and Practices

Handbook of Research on Consumerism in Business and...
Author: Hans-Ruediger Kaufmann , Mohammad Fateh Ali Khan Panni ISBN: 9781466658806 Format: Hardback	$938.95
""This book features research on diverse topics on consumerism in the global marketplace, focusing on the ways in... Read More >>

Immagina Il Tuo Sogno: Come Raggiungere La Cima Su Internet F/C

Immagina Il Tuo Sogno: Come Raggiungere La Cima Su Internet...
Author: Elio Mondello Anza ISBN: 9781499256109 Format: Paperback	$118.72
Immagina il Tuo Sogno - Come raggiungere la cima su Internet utilizzando i Social Media, Video e Mobile Marketing... Read More >>

Sales Coaching by Benedict: Successo Nelle Vendite Con Strutture Chiare E Con Cuore

Sales Coaching by Benedict: Successo Nelle Vendite Con...
Author: Karl Herndl ISBN: 9781306713689 Format: Electronic book text	$305.45
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The AIM Process: A Systematic, Stepwise Procedure for Improving the Actionability of Marketing Research

The AIM Process: A Systematic, Stepwise Procedure for...
Author: Paul Conner ISBN: 9780991629503 Format: Paperback	$39.57
The AIM Process efficiently and effectively provides a functional solution for a fundamental challenge that exists... Read More >>

Bayesian Statistics and Marketing

Bayesian Statistics and Marketing
Author: Peter E Rossi (University of Chicago, USA) , Greg M Allenby (Ohio State University, USA) ISBN: 9781280592324 Format: Electronic book text	$244.20
The past decade has seen a dramatic increase in the use of Bayesian methods in marketing due, in part, to computational... Read More >>

Way We'll Be

Way We'll Be
Author: John Zogby ISBN: 9781299169500 Format: Electronic book text	$205.92
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Measuring Innovation & Technology Acceptance

Measuring Innovation & Technology Acceptance
Author: Gordon C Bruner, II ISBN: 9781499123500 Format: Paperback	$26.37
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Segmentation, Revenue Management and Pricing Analytics

Segmentation, Revenue Management and Pricing Analytics...
Author: Tudor Bodea (University of Groningen, Netherlands) , Mark Ferguson (University of South Carolina, Columbia, USA) ISBN: 9780415898324 Format: Hardback	$336.00
This book guides students and professionals in identifying and exploiting revenue management and pricing opportunities... Read More >>

Practical Ethnography: A Guide to Doing Ethnography in the Private Sector

Practical Ethnography: A Guide to Doing Ethnography...
Author: Sam Ladner ISBN: 9781611323900 Format: Paperback	$81.99
This book is a robust guide to practicing ethnographic research in the private sector. Read More >>

Practical Ethnography: A Guide to Doing Ethnography in the Private Sector

Practical Ethnography: A Guide to Doing Ethnography...
Author: Sam Ladner ISBN: 9781611323894 Format: Hardback	$305.00
This book is a robust guide to practicing ethnographic research in the private sector. Read More >>

The 22 Immutable Laws of Branding: How to Build a Product...
Author: Al Ries , Laura Ries ISBN: 9781483006000 Format: Audio	$79.17
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Segmentation, Revenue Management and Pricing Analytics

Segmentation, Revenue Management and Pricing Analytics...
Author: Tudor Bodea (University of Groningen, Netherlands) , Mark Ferguson (University of South Carolina, Columbia, USA) ISBN: 9780415898331 Format: Paperback	$143.00
This book guides students and professionals in identifying and exploiting revenue management and pricing opportunities... Read More >>

Unconscious Branding: How Neuroscience Can Empower (and Inspire) Marketing

Unconscious Branding: How Neuroscience Can Empower (and...
Author: Douglas Van Praet ISBN: 9781137278920 Format: Paperback	$58.08
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Applied Conjoint Analysis

Applied Conjoint Analysis
Author: Vithala R. Rao ISBN: 9783540877523 Format: Hardback	$525.36
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How to Find Potential Customers in Turkey in Metalworking Sectors?: Finding Potential Customers in Metalworking Sectors in Turkey

How to Find Potential Customers in Turkey in Metalworking...
Author: Taner Perman ISBN: 9781497569430 Format: Paperback	$52.77
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Entrepreneurship in Family Business: Cases from China

Entrepreneurship in Family Business: Cases from China...
Author: Henry X Shi ISBN: 9783319043036 Format: Hardback	$369.57
This book presents an excellent analysis of how a family business is different from other forms of organization... Read More >>

The 22 Immutable Laws of Branding Lib/E: How to Build...
Author: Al Ries , Laura Ries ISBN: 9781483005997 Format: Audio	$131.97
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World Consumer Lifestyles Databook

World Consumer Lifestyles Databook
Author: Euromonitor International ISBN: 9781842646212 Format: Book	$1654.62
World Consumer Lifestyles Databook 2014 is full of hard-to-research statistics highlighting similarities and differences... Read More >>

Imagine Your Dream: How to Reach the Top on Internet F/C

Imagine Your Dream: How to Reach the Top on Internet...
Author: Elio Mondello Anza ISBN: 9781494873264 Format: Paperback	$95.01
Imagine Your Dream - How to Reach The Top on The Internet Using Social Media, Video and Mobile Marketing. Can you... Read More >>

Handbook of Research on International Advertising

Handbook of Research on International Advertising
Author: Shintaro Okazaki ISBN: 9781783476015 Format: Paperback	$136.75
The Handbook of Research on International Advertising presents the latest thinking, experiences and results in a... Read More >>

Harnessing the Power of Social Media and Web Analytics

Harnessing the Power of Social Media and Web Analytics...
Author: Anteneh Ayanso , Kaveepan Lertwachara ISBN: 9781466651944 Format: Hardback	$458.95
""This book documents high-quality research to empower businesses to derive intelligence from social media sites,... Read More >>

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