Market research books

Explains consumer psychology to teach you how to personalize and enhance an approach and use basic, primal responses...  Read More >>

Relationship management, key account management and customer orientation are concepts that have become central to...  Read More >>

This collection provides an opportunity for leading marketing scholars to share up-to-date research while addressing...  Read More >>

Why do some products capture our attention while others flop? What makes us engage with certain things out of sheer...  Read More >>

The marketing industry is undergoing dramatic transformation brought about by technology, globalization, and shifting...  Read More >>

Um mit einem Event positive Effekte in der Veranstaltungsregion zu erzielen, ist eine umfassende Eventwirkungskontrolle...  Read More >>

​​This book takes readers on a unique journey across some of the most debated implications of the rise of the Chinese...  Read More >>

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This book introduces into the practical application of Quality Function Deployment (QFD) beyond the famous House...  Read More >>

Since the Enlightenment, there has been a very simple but widely held assumption that we are a species of thinking...  Read More >>

The industry standard guide, updated with new ideas and SPSS analysis techniques Designing and Conducting Survey...  Read More >>

Vor diesem Hintergrund untersucht Christian Bode die Rolle der unternehmensinternen Marktforschungsfunktion bei...  Read More >>

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Ramona Evens untersucht das Versicherungswesen im islamischen Finanzsektor in Deutschland. Die Ergebnisse werden...  Read More >>

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The Theory of the Leisure Class. An Economic Study of Institutions. Thorstein Veblen. The Theory of the Leisure...  Read More >>

INVESTIGACION DE MERCADOS: CASO PRACTICO presenta una armonizacion entre teoria y practica; facilita la conexion...  Read More >>

Besonders attraktiv ist Hongkong für kleine und mittlere Unternehmen, da eine Gründung innerhalb weniger Tage und...  Read More >>

""This book brings together innovative techniques and novel designs that aid in the development of multi-method...  Read More >>

Andreas Berlin untersucht, wie sich der Internationalisierungsgrad auf den Geschäftserfolg von Unternehmen auswirkt....  Read More >>

The premier guide to mobile market research The Handbook of Mobile Market Research is the first guide to focus...  Read More >>

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Die VR China gehört zu den attraktivsten Investitions- und Absatzmärkten der Welt. Dennoch birgt die geschäftliche...  Read More >>

Was wissen wir eigentlich wirklich daruber, warum wir kaufen, was wir kaufen? Niemand hat bisher erschlossen, was...  Read More >>

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