Market research books

The digital age has transformed the very nature of marketing. Armed with smartphones, tablets, PCs and smart TVs,...  Read More >>

Your brand is your DNA. Only the best will do.  Read More >>

Your brand is your DNA. Only the best will do.  Read More >>

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Christoph Schröder does one of the first attempts to analyze format transfers within the scope of different strategies,...  Read More >>

This volume offers a comprehensible account of the development and evolution of moral systems. It seeks to answer...  Read More >>

The changing dynamics of business worldwide have led organizations to look beyond traditional managerial practices...  Read More >>

Why do some products capture our attention while others flop? What makes us engage with certain things out of sheer...  Read More >>

Learn how to create habit-forming products people love ... in 30 minutes. The official summary of Hooked is your...  Read More >>

In an era of globalization, technological innovation, and social transformations, universities face the challenge...  Read More >>

For the first time, an overarching and systematic process is presented to think about creating your digital strategy....  Read More >>

This book examines the battle for mobile supremacy between Apple's iOS and Google's Android. It explains why iOS...  Read More >>

""... By the middle of the book, you might be searching for a long rope to hang yourself with, thinking that humanity...  Read More >>

Why the luxury market's fate rests in Chinese wallets The media has negatively focused on the Chinese political...  Read More >>

Big Data is a growing business trend, but there little advice available on how to use it practically. Written by...  Read More >>

.. . By the middle of the book, you might be searching for a long rope to hang yourself with, thinking that humanity...  Read More >>

Based on qualitative and quantitative research, the author examines how this proliferation impacts customers’ value...  Read More >>

GfK und Serviceplan haben die Flops und Tops von über 1.000 Marken analysiert und daraus empirische Handlungsempfehlungen...  Read More >>

Isabel Maria Staufer untersucht, inwiefern sowohl die Markenliebe als auch die ökologische Werthaltung eines Konsumenten...  Read More >>

The marketing industry is undergoing dramatic transformation brought about by technology, globalization, and shifting...  Read More >>

The Psychology of the Asian Consumer book highlights how consumer psychology can contribute to an understanding...  Read More >>

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The Psychology of the Asian Consumer book highlights how consumer psychology can contribute to an understanding...  Read More >>

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Based on an extensive national survey of workers and four separate industry-specific surveys, Generations and Work...  Read More >>