Market research books

This book collects and reports on the results of a study conducted on the Chinese Software and Services Outsourcing...  Read More >>

Vor allem aufgrund des verstärkten Wettbewerbsdrucks im In- und Ausland, zu geringer regionaler und nationaler Marktpotentiale...  Read More >>

Where jobs in the casino industry once paid well, market saturation is making it harder for workers to make it on...  Read More >>

Without a proper understanding of the consumers that a business markets and sells their products to, a company’s...  Read More >>

An Introduction to Survey Research is for those who want an overview of the survey process. It is intended to describe...  Read More >>

Customer equity has emerged as the most important metric to manage firm performance and value. Customer equity is...  Read More >>

This book conveys a comprehensive view of the WTO as the provider of a framework for certainty, security and stability...  Read More >>

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Aimed at practitioners within the field of Competitive Intelligence (CI), this book examines establishing a CI capability...  Read More >>

Big Social Mobile shows that big data, along with social and mobile media, can improve enterprise performance significantly,...  Read More >>

If you're looking for straight talk on branding-what it is, what it isn't, and how it's done-this book is for you....  Read More >>

Gibt es so was wie Digital Natives wirklich – oder sind sie nur ein Marketing-Phantom? Vergnüglich, unterhaltend,...  Read More >>

Entscheidet sich ein Unternehmen Nachhaltigkeitsmassnahmen zu kommunizieren, stellt sich die Frage, wie dies am...  Read More >>

See your offering through the buyer's eyes for more effective marketing <p>Buyer Personas is the marketer's actionable...  Read More >>

This book addresses the recent debate about copyright law and its impact on the distribution of scientific knowledge...  Read More >>

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Der Autor untersucht Aspekte der interkulturellen Kommunikation als Schlüssel zur Generierung internationaler Märkte,...  Read More >>

In my many years in predictive analytics, it was nearly impossible for me to find literature that explained the...  Read More >>

An inside look at who's watching you, what they know and why it matters. We are being watched. We see online ads...  Read More >>

In the modern economy, businesses must have heart The marketing industry is broken. Consumers are tired of interruption,...  Read More >>

"Examines ""how smart companies can use subscriptions to win customers, increase cash flow, and ignite growth. What...  Read More >>

Customer Loyalty Isn't Enough Grow Your Share of Wallet <p>The Wallet Allocation Rule is a revolutionary, definitive...  Read More >>

Move away from the old marketing system of shouting messages at people to a new model of customer engagement, where...  Read More >>

Develop an effective, straightforward selling system based on neuroscience insights on how customers' minds really...  Read More >>