Market research books

Volume 1: 4th edition; volumes 2-3: 1st edition.  Read More >>

The Contemporary Perspectives on Data Mining series features blind refereed research on data mining methods and...  Read More >>

Online shopping continues to grow at an astounding rate: in 2012, more than $1 trillion was spent in online retailers...  Read More >>

Online shopping continues to grow at an astounding rate: in 2012, more than $1 trillion was spent in online retailers...  Read More >>

Consumption studies has grown tremendously in the past decade. Researchers in sociology, geography, anthropology,...  Read More >>

The Holy Grail for most organisations, is the successful attainment, and retention, of inimitable competitive advantage....  Read More >>

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Das Buch bietet eine Anleitung für Akteure, die in Kurzform erfahren möchten, wie sie in der Praxis und im Betriebsalltag...  Read More >>

Serving as a helpful resource for practitioners as well as students of event marketing, this book focuses on successful...  Read More >>

Presenting a wealth of highly original and innovative analyses and case studies, this book examines the strategic...  Read More >>

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This book offers a collection of studies on regional integration and the dynamic business environment in East Asia....  Read More >>

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​Contemporary research in strategic management, with an emphasis on different tools and skills created by scholars...  Read More >>

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This book provides an extensive overview of the diffusion of Information and Communication Technologies (ICTs) in...  Read More >>

The panache of this book is different in that it reads the scientific position of engaging potential customers....  Read More >>

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It draws upon a wealth of data, from consumer research, market data, macroeconomic research, popular culture and...  Read More >>

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