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OverviewThe series, Contemporary Perspectives on Data Mining, is composed of blind refereed scholarly research methods and applications of data mining. This series will be targeted both at the academic community, as well as the business practitioner. Data mining seeks to discover knowledge from vast amounts of data with the use of statistical and mathematical techniques. The knowledge is extracted from this data by examining the patterns of the data, whether they be associations of groups or things, predictions, sequential relationships between time order events or natural groups. Data mining applications are in marketing (customer loyalty, identifying profitable customers, instore promotions, e-commerce populations); in business (teaching data mining, efficiency of the Chinese automobile industry, moderate asset allocation funds); and techniques (veterinary predictive models, data integrity in the cloud, irregular pattern detection in a mobility network and road safety modeling.) Full Product DetailsAuthor: Kenneth D. Lawrence , Ronald K. Klimberg , Kenneth D. Lawrence , Ronald K. KlimbergPublisher: Emerald Publishing Inc Imprint: Information Age Publishing Dimensions: Width: 15.60cm , Height: 1.40cm , Length: 23.40cm Weight: 0.513kg ISBN: 9781681230887ISBN 10: 1681230887 Pages: 238 Publication Date: 21 July 2015 Audience: Professional and scholarly , Professional & Vocational Format: Hardback Publisher's Status: Active Availability: Manufactured on demand ![]() We will order this item for you from a manufactured on demand supplier. Table of ContentsReviewsAuthor InformationKenneth D. Lawrence, New Jersey Institute of Technology, USA Ronald Klimberg, Saint Joseph’s University, USA Tab Content 6Author Website:Countries AvailableAll regions |