Overview

Full Product Details

Author:   Ashok Charan (Nus, S'pore)
Publisher:   World Scientific Publishing Co Pte Ltd
Imprint:   World Scientific Publishing Co Pte Ltd
Dimensions:   Width: 15.20cm , Height: 2.30cm , Length: 22.60cm
Weight:   0.839kg
ISBN:  

9789814678575

ISBN 10:   9814678570
Pages:   720
Publication Date:   10 July 2015
Audience:   College/higher education ,  Professional and scholarly ,  Tertiary & Higher Education ,  Professional & Vocational
Format:   Paperback
Publisher's Status:   Active
Availability:   In Print  
This item will be ordered in for you from one of our suppliers. Upon receipt, we will promptly dispatch it out to you. For in store availability, please contact us.

Table of Contents

Brand: Brand and Brand Image; Brand Equity; Case I Shopper Trends - Food and Grocery Shopping in Singapore; Consumer: Segmentation; Qualitative Research; Quantitative Research; Customer Satisfaction and Customer Value; Consumer Panels; Consumer Analytics and Big Data; Case II Vizag; Case III Hectomalt; Product: New Product Development; Product Design; Product Validation; Case IV Hecto Grow; Advertising: How Advertising Works; New Media; Digital Marketing; Advertising Research; Price and Promotion: Price; Promotion; Market Mix Modelling; Case V Yakult; Retail Retail Tracking; Retail Analytics; Sales and Distribution; Category Management; Case VI Little People; Case VII Inulas; Appendices: Sampling; Gain-loss Algorithms: Assumptions/Limitations; References; Subject Index; Company and Product Index; People and Place Index;

Reviews

Author Information

Tab Content 6

Author Website:  

Countries Available

All regions